Retail, CPG & F&B
DIGITAL ASSET MANAGEMENT THAT KEEPS COMMERCE MOVING
Connect product data, rich media, approvals, and retailer-ready content in one DAM built for fast-moving commerce.
TRUSTED BY LEADING BRANDS
ONE PRODUCT CREATES
A WHOLE CONTENT SYSTEM
A single product can generate packaging, photography, video, retailer assets, regional variants, and campaigns before it reaches a customer.
As catalogs and channels grow, the challenge is not simply storing those files. It is keeping the right content connected to the right product and ready for use.
Orange Logic brings product context, creative content, approvals, rights, and activation together across the commerce lifecycle.
Keep every product surrounded by content teams can trust and use.
Teams can now use the portal as their source of truth and find the assets that are more beneficial. When you’re working with multiple productions and art it gets very complicated. This makes it a streamlined process.”
— Robert Paige, Creative Director, Instacart
PRODUCT & SKU CONTENT
KEEP EVERY SKU CURRENT
CONNECT DATA TO CONTENT
Connect product and SKU data to the digital assets teams need around every product, variation, region, and retailer.
- Organize by product. Group assets by SKU, retailer, region, and product variation.
- Connect product data. Use PIM data to keep product attributes and assets aligned.
- See the full product. Surface colors, styles, packaging versions, and related content.
Reduce manual reconciliation and give teams a clear view of the content associated with every product.
RICH MEDIA PRODUCTION
MANAGE MORE THAN IMAGES
KEEP RICH MEDIA MOVING
Manage product photography, video, 3D, and other rich media alongside the packaging and campaign content built around them.
- Support richer formats. Manage high-resolution imagery, video, 3D, and creative files.
- Keep production organized. Bring content from photoshoots and video production into the DAM.
- Review rich media. Mark up images, video, PDFs, and 3D content directly in the workflow.
Use richer product content without forcing complex formats into separate production and review systems.
PRODUCT SEARCH & DISCOVERY
FIND THE RIGHT SKU
AND THE RIGHT ASSET
Search large, fast-moving catalogs by product identifier, metadata, meaning, or visual similarity instead of hunting through folders.
- Search product IDs. Paste hundreds of SKUs or product IDs to surface related content.
- Search naturally. Describe what you need and let AI interpret the intent behind the query.
- Find visual matches. Use an image to locate exact or visually similar assets.
Help teams find the right product content quickly even when they do not know exactly how it was organized.
PACKAGING REVIEW & APPROVAL
GET THE RIGHT VERSION
KEEP THE WRONG ONE BACK
Move packaging and campaign content through review before launch while keeping feedback, approvals, and versions tied to the asset.
- Review in context. Mark up product content without moving feedback into another tool.
- Route approvals. Send work through marketing, legal, product, or other required reviews.
- Restrict outdated work. Keep obsolete, sensitive, or unapproved versions from being used.
Move product content toward market faster with a clear record of what was reviewed and approved.
RETAILER & MARKET ACTIVATION
ADAPT FOR EVERY MARKET
ACTIVATE EVERY CHANNEL
Turn approved source content into the retailer, regional, language, and campaign variations needed wherever products are sold.
- Adapt by audience. Create retailer-, region-, and campaign-specific content from approved assets.
- Manage localization. Keep multilingual product and marketing variations organized.
- Share selectively. Give retailers and partners access to the content relevant to them.
Support more markets and retail partners without losing the relationship to the approved source content.
COMMERCE STACK INTEGRATIONS
CONNECT THE COMMERCE STACK
KEEP CONTENT IN SYNC
Connect Orange Logic with the product, creative, and commerce systems teams already use to build and activate content.
- Connect DAM and PIM. Keep product information and its related assets synchronized.
- Connect creative tools. Work with approved assets through Adobe and creative applications.
- Connect production. Link content production workflows with systems such as Creative Force.
Let teams work in their native commerce stack while Orange Logic keeps governed content connected around them.
BUILT FOR YOUR COMMERCE STACK
Connect product data, creative production, and governed content.
Integration
Salsify
Synchronize product information, SKUs, metadata, and digital assets across systems.
Integration
Creative Force
Connect content production workflows directly to governed assets in Orange Logic.
Integration
Adobe Creative Cloud
Give creative teams direct access to approved assets inside the tools where they work.
CUSTOMER SUCCESS STORIES
See how consumer brands put governed content to work.
Case Study
Instacart streamlined creative work at scale
Instacart centralized brand assets, simplified workflows, and gave more teams self-service access.
Case Study
Fanatics scaled self-service across 10M+ assets
Fanatics supports 900+ users across retail and wholesale content operations.
Case Study
Wayfair rethinks DAM for complex content operations
Wayfair shares how DAM teams are adapting as enterprise content ecosystems grow.