Abstract

Managing over 10 million assets and supporting 900+ internal and external users, Fanatics has redefined what it means to scale digital asset management (DAM). In this session, you'll discover how they built a high-performance, self-service DAM system that empowers teams, streamlines workflows, and ensures brand consistency across retail and wholesale channels.

Join us to learn how Fanatics:

• Unified and Centralized Product Imagery across wholesale and e-commerce to eliminate duplication and simplify access for global teams.
• Configured Metadata for Scalability to provide a single source of truth for partners like Dick’s Sporting Goods and vendors like Nike—tailored to each user’s needs.
• Future-Proofed Their Brand Management with flexible workflows and a forward-looking strategy for cross-functional collaboration.