A+E Brings Talent Approvals into Its DAM

HOW ORANGE LOGIC AND A+E GLOBAL MEDIA WORK TOGETHER

A+E BRINGS TALENT APPROVALS INTO ITS DAM

The global media powerhouse brought talent approvals directly into their digital asset management system. Find out how it's helped them make collaboration faster and easier.

Crafting stories seen around the world

A+E Global Media is a global content-creating company with multi-platform entertainment brands that reach 414 million people around the world, operating in over 200 territories and 41 languages. Its brands include A&E, The HISTORY Channel, Lifetime, Lifetime Movie Network, and Vice TV.

The company has decades of assets: hundreds of terabytes of video, photos, and other asset types, plus promotional photos and key art for every show and movie. “Our archive continues to grow every day,” said Senior Photo Editor Kris LaRosa.

The goal

A+E Global Media wanted one central hub where users could access assets at any stage, in a system anyone could use, while cutting down on unnecessary systems.

The challenge

There was no centralized DAM. The photo department used a combination of tools, and its talent approval system was isolated from the rest of the tech stack, so metadata was lost as files traveled between systems.

“We were using multiple systems that each only served one function and didn’t talk to one another. With Orange Logic, we were able to centralize all of those workflows into one place.”
— Jennifer Pierce, Director of Centralized Production and Creative, A+E Global Media

The solution

“We looked at several solutions, and Orange DAM was the one that was all-encompassing. We could ingest video, share video, and photography and the talent approval capability was there,” said DAM Manager Kelli Harris.

Talent approvals combined with asset management
Metadata is uploaded with assets from the start and stays attached through approvals, editing, and distribution.

Easy-to-use interface
Orange Approvals resolved issues the team couldn’t fix in its previous system.

Partnership with Orange Logic
The Photography team worked closely with Orange Logic to customize DAM and talent approval workflows.

The results

A+E Global Media eliminated several systems, including its old talent approval system, for considerable savings. Agents and representatives securely review assets in a clean, modern interface, and files stay connected to their metadata throughout their lifecycle.

Lessons learned

Find a user-friendly interface. An easy interface earned buy-in from the Photography team.

Eliminate unnecessary systems. Storing assets and managing approvals in one DAM cut out extra tools.

Metadata management matters. Tracking assets from upload through distribution gives them more context and makes them easier to find.