DAM Reporting & Insights

TURN DAM REPORTING INTO ACTIONABLE CONTENT INSIGHTS

Understand what's happening across content, so teams can make smarter decisions, improve performance, and stay ahead of issues.

BOOK A DEMO
GSK-Logo
Customer Since 2023
Editorial workspace analytics dashboard

TURN CONTENT DATA
INTO BETTER DECISIONS

DAM reporting becomes more valuable when it helps teams decide what content is worth investing in.

By showing how content performs over time and how it moves through the organization, Orange Logic gives teams a clearer basis for deciding what to create, promote, reuse, or retire.

Because that insight is grounded in the asset itself, along with its metadata, rights, relationships, and activity, teams can make content decisions based on what is actually happening with their content.

Turn DAM activity into evidence for better content decisions.

quotes_vector

With Orange Logic, we’ve increased the effectiveness of our search, gained insight on our actual usage, and reduced our costs by 30%.”
— Kyrce Swenson, Solutions Manager, Pearson

CONTENT PERFORMANCE

KNOW WHAT'S WORKING
INVEST IN WHAT DOES

Connect asset usage and campaign data to understand which content is performing and where investment should go next.

  • Track campaign impact. See which assets are used and which go unnoticed.
  • Capture usage context. Use download forms to record who uses content and where.
  • View work your way. Switch between kanban, list, or calendar views to match the work.

Make the case for more investment where content is delivering results.

Campaign content performance report

CONTENT INVENTORY & HEALTH

KNOW WHAT YOU HAVE
KEEP IT USEFUL

Use DAM data to understand what's in the library and keep content easy to find and accessible as the collection grows.

  • Spot collection issues. Identify gaps, duplicates, and unused content.
  • Learn from search. Review popular terms and searches that return no results.
  • Manage asset lifecycle. Monitor usage, storage, fixity, and file accessibility.

Use DAM insights to maintain a library people can trust.

Content inventory and search insights

COMPLIANCE REPORTING

SEE EVERY ACTION
SUPPORT EVERY COMPLIANCE

Use reporting to trace content activity and give compliance reviews a clear record of what happened and when.

  • Track rights usage. Monitor licensing, asset use, and downloads over time.
  • Build audit trails. Record asset interactions and actions for regulatory review.
  • Review AI and APIs. Check AI-related content usage and inspect API activity.

Use reporting to make content activity easier to trace, understand, and review when questions arise.

Asset activity audit trail

ASSET RELATIONSHIPS & CONTEXT

MANAGE RELATIONSHIPS
AND CONTEXT BETWEEN ASSETS

Reporting is more meaningful when it shows how assets relate to the work around them.

  • Preserve relationships. Connect parent assets, stacked files, and related content.
  • See campaign context. Understand how groups of assets are used together.
  • Find related assets. Use metadata to identify connections between content.

See individual assets as part of the campaigns, collections, and relationships that give them meaning.

Autumn campaign asset relationships

CONNECTED REPORTING

CONNECT DAM ANALYTICS
TO BUSINESS DATA

Extend DAM reporting into analytics and business intelligence tools, so asset data can be analyzed alongside the rest of your business data.

  • Connect analytics. Use tools like Google Analytics to assess asset performance.
  • Unify business data. Bring DAM reporting into Power BI and other data tools.
  • Automate report delivery. Run configured DAM reports through the API.

Make DAM reporting part of broader business analysis without creating a separate reporting process.

Connected campaign reporting dashboard

DAM Reporting & Insights FAQs

What can Orange Logic DAM reporting help teams understand?

Orange Logic reporting can help teams understand how assets are used, which content and campaigns perform, how users search, where rights or compliance issues may exist, and how the collection changes over time. Reports can draw on usage, metadata, downloads, searches, rights, relationships, and system activity.

How can DAM reporting improve content strategy?

Orange Logic can connect asset usage and campaign data so teams can see which content is being used and which is not. Usage patterns can inform future production, reuse, rights renewals, agency decisions, and content investment rather than relying only on assumptions about what audiences or teams need.

Can Orange Logic report on rights and compliance?

Yes. Orange Logic reporting can monitor rights usage and downloads and provide detailed audit logs of asset interactions. The current Reporting & Insights page also supports reviewing seed assets used in AI-generated outputs and examining API activity, helping teams maintain clearer records for compliance reviews.

Can teams use DAM data to improve search and collection health?

Yes. Orange Logic provides search logs that show popular queries and searches returning no results. Teams can combine that insight with metadata, filtering, duplicate detection, usage monitoring, storage information, fixity checks, and file-format management to identify gaps and improve the usefulness of the collection.

Can Orange Logic reporting connect with analytics and BI tools?

Yes. Orange Logic supports connecting DAM data with external analytics and reporting tools. Its current page references Google Analytics and Power BI, while GSK publicly uses Orange Logic reporting with Power BI to analyze asset usage and channel-specific impact alongside other business data.

Can Orange Logic automate and export DAM reports?

Yes. Administrators can run configured Orange Logic reports through the API, apply report filters and selected columns, and use the output in external systems or automation workflows. Current developer documentation supports CSV, XML, and PDF output and the ability to send configured reports by email.

How do asset relationships improve reporting context?

Orange Logic can preserve relationships between parent assets, stacked files, related content, and campaign groupings. Metadata adds another layer of context, helping teams understand not only an individual asset's activity but how that asset connects to a broader campaign, collection, or content relationship.

PUT YOUR DAM DATATO WORK

Book time to see how Orange Logic turns asset activity into reporting and actionable insight.