ORANGE MCP
ASK AI ONCE
APPLIED ACROSS ALL SYSTEMS
Connect Orange Logic to the AI assistants your teams already use, including ChatGPT, Claude, and Microsoft Copilot. Bring approved content, usage rights, and business context into conversations that span your enterprise applications. Find what you need, make informed decisions, and take action across connected systems without constantly switching between tools.
AI CAN ACCESS YOUR TOOLS
BUT DOES IT UNDERSTAND YOUR CONTEXT?
Model Context Protocol (MCP) gives AI assistants a way to connect with business applications and use their information and capabilities. But having access to those systems doesn't mean AI knows which content is right for the task.
An image might look perfect for a campaign but lack the rights for a particular market. A product asset may have a newer version that hasn't been approved. Making the wrong decision can create more work than AI saves.
Orange Logic brings the content intelligence behind those decisions into your AI experience, so assistants can work with the business context that determines what should happen next.
SEE WHAT'S POSSIBLE
ONE CAMPAIGN, MULTIPLE SYSTEMS
ONE CONVERSATION
Go from planning a campaign to putting it in market and managing what happens next. Your AI assistant works across connected applications, while Orange Logic provides the content intelligence and capabilities needed along the way.
FIND WHAT'S READY TO USE
THE RIGHT ASSETS
READY TO REUSE
“We're launching our fall campaign in Germany. Which approved product images and videos can we reuse across our website, email, and social channels?”
AI brings together campaign requirements and product information from connected systems, then uses Orange Logic to find relevant assets, evaluate usage rights, and identify approved versions.
Instead of searching through libraries and checking usage requirements separately, teams get a shortlist of suitable content and a clear view of what's missing.
Reuse more of what you have and move forward with confidence.
TURN YOUR CONTENT INTO AN EXPERIENCE
CONTENT TO CUSTOMER EXPERIENCE
IN ONE PROMPT
“Use those approved images and our current product information to prepare a landing page for the campaign. Show me a preview.”
AI combines approved creative from Orange Logic with product information and publishing capabilities from other connected systems. It can prepare assets for the experience, assemble a landing page, and present the result for review.
Content stays connected to its source, with the appropriate approvals and processes guiding what happens next.
Move from campaign idea to customer experience with fewer manual handoffs.
KNOW WHAT NEEDS TO CHANGE
THE RIPPLE EFFECT
OF EVERY RIGHTS CHANGE
“One of our campaign images loses its European usage rights next month. Where is it being used, and what approved alternatives do we have?”
AI uses Orange Logic's rights, versions, and content relationships alongside placement information from other connected applications to understand what's affected.
It can identify suitable replacements, prepare content updates, and coordinate the next steps across the systems involved.
Respond to changes before they become problems across your digital experiences.
GIVE AI MORE THAN CONTENT
GIVE IT THE CONTEXT TO ACT
Other connected systems contribute product information, campaign details, publishing capabilities, and business processes. Orange Logic contributes the governed content intelligence that helps AI determine what can be used, how it can be used, and which actions are appropriate.
- Understand the relationships. Connect assets, versions, metadata, products, campaigns, and related content so AI can work with the full picture, not isolated files.
- Know what's cleared for use. Bring licensing terms, territories, expiration dates, talent rights, and approval status into content decisions before work moves forward.
- Put content into motion. Give AI access to authorized capabilities to find, organize, prepare, update, and manage content as part of broader business tasks.
- Work with your business context. Extend AI interactions into the metadata, configurations, and content operations unique to your Orange Logic environment.
Make your content intelligence available wherever work happens, not just inside your DAM.
GOVERNED BY DESIGN
YOUR AI. YOUR CONTENT.
YOUR RULES.
Working through an AI assistant doesn't create a new path around your enterprise controls. Orange Logic applies existing permissions and administrative controls to the content and capabilities available through MCP, with traceability for authorized changes.
Other connected applications maintain their own access controls, so teams can work across systems without giving AI unrestricted access to enterprise information.
Give teams greater flexibility without creating a separate set of rules for AI.
