CONTROL THE CONTENT OPERATION BEHIND MODERN MARKETING

Connect content, workflows, rights, systems, and AI so marketing can create, govern, activate, and optimize at scale.

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Customer Since 2023
lionsgate
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Customer Since 2024

ONE CONTENT OPERATION
ACROSS EVERY CHANNEL

Marketing now runs across more channels, regions, and agencies than ever before, with AI adding new versions every day.

Orange Logic coordinates that content and the work around it on one governed foundation. Approvals, rights, and brand rules stay with content as it moves between teams, tools, and channels.

Move faster without adding another disconnected point solution.

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We were using multiple systems across marketing, which made it difficult to maintain a single source for final and approved assets. Implementing Orange Logic allows us to centralize our marketing materials in our own cloud environment and establish a more consistent approach to managing and sharing assets across teams and partners.”
— Jacob Robinson, Manager of Business Operations, Integration Services, Lionsgate

MARKETING CONTENT OPERATIONS

MOVE FROM IDEA TO MARKET
WITH LESS FRICTION

Move faster by starting with work that already exists instead of recreating content or context at every step.

  • Find content faster. Search by meaning across images, video, audio, and documents.
  • Reuse more of the work. Give teams easier access to approved, ready-to-use content.
  • Keep feedback with the work. Attach comments, reviews, and approvals to the content they apply to.

Every review, version, and approval stays connected, so teams can pick up where the last one stopped.

OrangeLogic_Marketing-Campaign-Approval

AI FOR CONTENT OPERATIONS

AI THAT FOLLOWS
YOUR BRAND RULES

AI can multiply marketing output fast. Give AI and agents the content context and governance they need to support real operations.

  • Enrich content. Use AI to support search, metadata, transcription, and discovery.
  • Automate routine work. Put agents to work on repeatable content and workflow tasks.
  • Keep AI governed. Ground actions in permissions, rights, brand rules, and context.

With AI built into the DAM, new assets arrive tagged and agents stay within your permissions.

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MARKETING CONTENT GOVERNANCE

KEEP EVERY CHANNEL ON BRAND WITHOUT SLOWING TEAMS

Brand consistency gets harder with every new market and agency. Give every region and partner a curated view of the content they're cleared to use.

  • Know what is usable. See approval status and usage rights on every asset.
  • Control who sees what. Give each audience access to authorized, current content.
  • Enable self-service. Create branded experiences without exposing the full library.

Regions and partners can move on their own schedule, and your brand team stays in charge of what's approved for use.

Explore Rights
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MARKETING ORCHESTRATION

ONE ASSET SOURCE
FOR YOUR MARTECH STACK

Your teams already have favorite tools. Orange Logic works inside them, so approved assets show up wherever the work happens.

  • Work where teams work. Open and place assets from inside your team’s design and publishing tools
  • Stop re-uploading files. Send assets directly to the systems that publish them.
  • Keep context intact. Carry metadata, permissions, rights, and source information forward.

Every system in your stack pulls the same approved version of each asset, so outdated files stop turning up in live campaigns.

OrangeLogic_Approved-Assets-Creative-Tools

CONTENT PERFORMANCE

SEE WHICH CONTENT
DRIVES RESULTS

Most content disappears once it leaves the library. Follow each asset into the market and see what it actually delivers.

  • See what gets used. Track downloads and shares for every asset.
  • Link assets to results. View performance data alongside the content that produced it.
  • Plan with evidence. Use performance data to decide what to reuse and what to retire.

Put your budget behind the content that earns results, and plan the next campaign around what your audiences actually respond to.

OrangeLogic_Campaigns-Metrics

BUILT FOR COMPLEXITY OTHER
DAMS EVENTUALLY ENCOUNTER

Orange Logic is designed for content operations that need more from the DAM as they grow.

  • Tens of millions of assets. Proven enterprise scale
  • DAM + MAM. One content foundation.
  • Field level governance. Control at exceptional depth
  • Configurable experiences. Different teams, one platform
  • AI + agents. Intelligence connected to governance
  • Multi cloud deployment. Choice without changing the product

CUSTOMER SUCCESS STORIES

See how leading teams turn content operations into marketing impact.

Lionsgate's Modern DAM Story

Case Studies

Lionsgate's Modern DAM Story

Lionsgate built a secure system of record for marketing assets and global distribution with Orange Logic.

Read story
GSK Saves $3M with DAM Data

Case Studies

GSK Saves $3M with DAM Data

GSK used data insights in its DAM to optimize content performance and saved $3 million in just six months.

Read story
SAS Unifies Eight Legacy Systems in One DAM

Case Studies

SAS Unifies Eight Legacy Systems in One DAM

SAS cut web asset duplication by 90%, sped up approvals and connected its global MarTech stack.

Read story

Frequently Asked Questions

What are marketing content operations?

Marketing content operations connect the content, workflows, governance, systems, and processes behind campaign execution. Orange Logic helps coordinate that operation from content discovery and review through approval, activation, reuse, and performance analysis.

Is Orange Logic more than a DAM for marketing teams?

Yes. DAM provides the governed content foundation, while Orange Logic connects that content with workflows, rights, approvals, integrations, AI, agents, distribution, and performance context. The goal is to orchestrate how content moves through the marketing operation, not simply store it.

How does Orange Logic help marketing teams use AI?

Orange Logic AI works with the context surrounding content, including metadata, permissions, rights, approvals, brand rules, and workflows. That allows marketing to use AI and agents within governed content operations instead of creating a separate AI layer disconnected from enterprise controls.

Can Orange Logic connect with our existing martech stack?

Yes. Orange Logic can connect governed content with CMS, PIM, ecommerce, creative, marketing automation, digital experience, and other systems through integrations and APIs. Teams can access and activate content in the tools where they work while maintaining important content context.

How does Orange Logic keep distributed marketing teams on brand?

Orange Logic keeps approvals, permissions, rights, territories, embargoes, and brand rules connected to content. Regions, agencies, partners, and other audiences can access the current content they are authorized to use without requiring access to the entire library.

How can Orange Logic help marketers understand content performance?

Orange Logic tracks content activity such as access, sharing, downloads, and delivery. That data can be combined with channel analytics and business intelligence to better understand reuse, adoption, and performance and inform future content decisions.

Turn Content Into Impact

See how Orange Logic can connect the content operation behind your marketing. Book time to learn more.