Lionsgate's Modern DAM Story

HOW ORANGE LOGIC AND LIONSGATE WORK TOGETHER

LIONSGATE'S MODERN DAM STORY

The marketing teams for Lionsgate, a world-class motion picture and television studio, manage marketing content for theatrical releases, television, streaming, products, and experiences. That means video trailers, key art, logos, and countless localized versions moving between internal teams and outside partners every day.

They wanted to:

• Bring storage under their own control for ultimate security and flexibility
• Consolidate redundant, overlapping tools into one powerful system
• Give every team and partner a single, reliable place to find final and approved assets
• Prepare for future needs with support for APIs, AI-driven automation, and intelligent agents

The challenge: too many systems, no clear “final”

Before Orange Logic, Lionsgate’s marketing assets lived across internal servers, cloud file shares, Box, and multiple legacy platforms. When the existing DAM stopped supporting real workflows, teams adapted with whatever tools got the job done, and fragmentation followed.

• Assets were duplicated across systems, contributing to sprawl
• Assets lived in outsourced storage, limiting Lionsgate’s control over reuse
• Metadata was inconsistent or missing, making search unreliable
• Sharing with partners required manual work and unnecessary re-creation

The RFP: one reset for marketing assets

With its legacy system approaching renewal, Lionsgate used the moment to reassess how marketing assets were managed. The goal: a DAM strategy for marketing assets aligned with the company’s broader cloud strategy, with a single destination for final and approved assets while work in progress continued in the tools teams already used.

From an initial list of ten to twelve vendors, Lionsgate chose Orange Logic because it aligned with its cloud and API strategy, supported a title-based metadata model, and connected to the broader ecosystem of tools Lionsgate relies on. The team also valued Orange Logic’s annual allotment of AI credits to experiment at no additional cost.

“It showed a partnership mindset. Orange Logic really understood where we were coming from and gave us room to play and see the value before deciding what we really needed.”
— Jacob Robinson, Manager of Business Operations, Integration Services, Lionsgate Motion Picture Group

The solution: Orange Logic as the system of record

Lionsgate established Orange Logic as the system of record for final and approved marketing content for motion picture and television marketing, Global Products and Experiences, and international servicing and distribution packages.

“Everyone knows, if it is in Orange Logic, it is ready to use.”
— Jacob Robinson, Lionsgate

Connecting the ecosystem with APIs
Orange Logic connects via API to Media Fellows, Lionsgate’s screening platform, so asset managers can send trailers and assets directly to critics, festival programmers, and partners for events like CinemaCon or Cannes, with no download and reupload. A Box integration automatically ingests approved folders into the right place in Orange Logic.

Smarter metadata and better search
Lionsgate loaded title metadata and cascaded it across assets, so teams can find related assets by actor, character, producer, or production company, with the foundations for natural language search.

Flexible delivery and transcodes
On ingest, Orange Logic generates proxy and derivative files, so external partners can self-serve the format, codec, and resolution they need.

Results today

• Consolidated final marketing assets from seven legacy storage locations into one centralized platform
• Onboarded every major marketing team, from Motion Picture Marketing to TV Sales & Distribution
• Empowered 800+ global partners with secure, self-service access to production-ready content
• Reclaimed full control by migrating storage into Lionsgate’s own cloud environment

“The platform’s advanced technology has centralized our assets, improved metadata accuracy, and enabled powerful search capabilities, dramatically reducing time spent locating and managing content.”
— Jon Kern, Head of Worldwide Marketing Operations, Lionsgate Motion Picture Group

Setting the stage for what’s next: Lionsgate plans to explore AI and expand from approved content into work-in-progress workflows.