SCALE CREATIVE OUTPUT WITHOUT LOSING THE BRAND

Give regions, agencies, and teams more freedom to create while brand standards, rights, and approvals guide the work.

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Customer Since 2023
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Customer Since 2016

GLOBAL BRAND OPERATIONS
BUILT FOR MORE PEOPLE TO CREATE

Global brands no longer create from one centralized team. Work moves across regions, agencies, partners, channels, and increasingly AI.

Centralizing every decision slows output. Decentralizing without guardrails creates inconsistency. Orange Logic gives teams approved assets, rules, rights, and workflows so they can move independently within the standards Brand defines.

Scale who can create without scaling the brand team's coordination burden.

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It’s made a huge difference for our team and our chapters. We’re getting consistency and saving time, without adding barriers.”
— Arielle Cilaire, Director of Marketing Operations, Breakthrough T1D

REGIONAL BRAND OPERATIONS

ADAPT FOR EVERY MARKET
WITHOUT DILUTING THE BRAND

Give regional teams room to localize global creative without rebuilding from scratch or guessing what they are allowed to change.

  • Start from approved work. Give markets current masters, templates, and source assets.
  • Define what can change. Guide adaptation through permissions, rights, and approval rules.
  • Manage local versions. Organize regional variations so teams can find what applies to them.

Move global creative into local markets faster while protecting the elements that make the brand recognizable.

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AGENCY COLLABORATION

BRING AGENCIES IN FAST
REMOVE ACCESS WHEN WORK ENDS

Give agencies the materials they need for an engagement without opening your entire library or relying on manual file transfers.

  • Provision the right access. Give each agency only the brands, projects, and assets it needs.
  • Share current materials. Make approved guidelines and creative available from one governed source.
  • End access cleanly. Remove permissions when an engagement or relationship ends.

Spend less time provisioning agency work while reducing lingering access to brand content.

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BRAND SELF-SERVICE

ANSWER ROUTINE REQUESTS
BEFORE THEY REACH YOUR TEAM

Turn repeat requests for logos, templates, imagery, guidelines, and approved creative into branded self-service experiences.

  • Build for each audience. Give employees, agencies, partners, or regions tailored portals.
  • Surface approved assets. Make the right materials easy to find without exposing everything.
  • Update once. Change what audiences can access without resending files or links.

Let Brand spend less time fulfilling asset requests and more time shaping the brand itself.

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AI BRAND GOVERNANCE

CATCH BRAND ISSUES
BEFORE HUMAN REVIEW

Use AI and agents to handle first-pass checks before Brand spends time reviewing every submission manually.

  • Apply your guidance. Give agents brand rules and business-specific instructions.
  • Flag exceptions early. Surface potential brand or rights issues before final review.
  • Route what needs judgment. Send exceptions to the right people instead of treating every asset the same.

Use AI to reduce repetitive review while leaving brand judgment with the people responsible for it.

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BRAND USAGE INSIGHTS

SEE WHAT GETS USED
INVEST IN WHAT MATTERS

Understand which brand assets teams actually find and use so future creative investment is based on more than requests and assumptions.

  • Track adoption. See which assets are accessed, downloaded, shared, or delivered.
  • Spot reuse. Identify work that continues creating value across teams and markets.
  • Guide investment. Use activity and performance signals to inform what gets created next.

Turn brand usage into evidence for where Creative should reuse, refresh, or invest next.

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BUILT FOR COMPLEXITY OTHER
DAMS EVENTUALLY ENCOUNTER

Orange Logic is designed for content operations that need more from the DAM as they grow.

  • Tens of millions of assets. Proven enterprise scale
  • DAM + MAM. One content foundation.
  • Field level governance. Control at exceptional depth
  • Configurable experiences. Different teams, one platform
  • AI + agents. Intelligence connected to governance
  • Multi cloud deployment. Choice without changing the product

CUSTOMER SUCCESS STORIES

See how teams expand access and protect the brand at scale.

How Instacart Streamlined Workflows with DAM

Case Studies

How Instacart Streamlined Workflows with DAM

How the largest online grocery service streamlined its creative workflows by switching DAMs.

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A+E Brings Talent Approvals into Its DAM

Case Studies

A+E Brings Talent Approvals into Its DAM

A+E Global Media moved talent approvals into its DAM to make collaboration faster and simpler.

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Breakthrough T1D Simplifies Localization

Case Studies

Breakthrough T1D Simplifies Localization

Breakthrough T1D cut 95% of its templates and simplified branding so every chapter can focus on its mission.

Read story

Frequently Asked Questions

How can global teams adapt creative without losing brand consistency?

Orange Logic gives regional teams access to approved source material while permissions, rights, workflows, and approval rules help govern how assets are used and adapted. Regional versions can remain organized alongside the materials they originated from.

Can Orange Logic give agencies limited access to brand content?

Yes. Permissioned experiences can give agencies access to the brands, projects, or assets relevant to their work without exposing the full library. Access can be updated or removed as agency relationships and assignments change.

Can employees and partners find brand assets without asking the brand team?

Yes. Orange Logic supports tailored portals and experiences for employees, agencies, partners, regions, and other audiences. Brand teams can determine what each audience sees while centrally managing the underlying materials.

How can AI help with brand governance?

Orange Logic agents can use business-specific guidance, rights information, taxonomy, and other enterprise context to support repeatable work and surface exceptions. This can help teams introduce an automated first pass before work reaches people for brand judgment.

 

Can Orange Logic manage brand guidelines as well as assets?

Orange Logic can make brand materials, approved assets, metadata, permissions, and branded experiences available to the audiences that need them. Site Builder and Spaces can support tailored experiences for teams, agencies, regions, or partners.

Does Orange Logic integrate with creative tools?

Yes. Orange Logic supports integrations with creative applications including Adobe Creative Suite and Figma so creative teams can access governed assets while working in familiar tools.

SCALE THE BRAND WITHOUT SCALING THE BOTTLENECK

Give more teams the freedom to move while Brand sets the standards that guide them. Book time to learn more.