Our Story
Driven by Curiosity, Built for Excellence: The Evolution of Orange Logic
From Our Roots to Our Future: Orange Logic's Commitment to Innovation and Excellence
More than 20 years ago, Orange Logic was founded with a mission to solve complex content management challenges. Our journey began with our founder, Karl Facredyn, whose curiosity and drive led him to create a solution for a photo agency struggling with their digital archive. That solution evolved into Orange Logic’s digital asset management (DAM) platform.
Today, we’re a global company empowering organizations to take control of their digital ecosystems with a platform that is as dynamic as their ideas. Serving an incredible range of clients—from Fortune 100 banks to major retail and technology brands, government agencies, and media powerhouses—we deliver DAM solutions that adapt to the evolving needs of modern organizations.
What truly sets us apart isn’t just our platform—it’s our people. We've invested in building extraordinary teams and fostering a hiring process designed to attract and retain top talent across the organization. This commitment ensures we have the expertise, creativity, and passion needed to elevate our product and help our clients maximize its potential.
Our dedication to innovation drives everything we do. By supporting our customers, empowering our employees, and constantly pushing the boundaries of what’s possible, we remain committed to delivering solutions that inspire, prioritizing sustainability, and transforming the way organizations manage their digital worlds.
Our Mission:
Build the world’s most intelligent digital asset management platform.
Our Purpose:
Revolutionize how our customers use, protect, and benefit from their digital content. Our platform enables each customer’s distinct mission. We are driven to:
- Facilitate content that enhances healthcare and humanitarian efforts
- Safeguard the digital assets and integrity of the world's premier brands and archives
- Boost the efficiency & reach of commerce & retail
- Amplify the creative potential of anyone in an organization
The Orange Logic Spirit:
Pioneering excellence: Orange Logic leads the way with cutting-edge DAM solutions, solving the hardest industry challenges with innovation at the forefront.
Actions precede words: We have a relentless focus on execution, engaging in candid conversations to navigate challenges and achieve mutually beneficial outcomes with employees and customers with a high level of assurance in our ability to deliver on our promises.
Customer empowerment: Committed to our customers’ success, Orange Logic tackles any hurdle with unwavering support, ensuring our clients meet their goals.
Forward compatible collaboration: Our approach is future proof. We adapt to changes and give customer a say in both current and future solutions.
What I love about Orange Logic is the team’s willingness to think differently and never settle for “good enough.” There’s a constant drive to innovate and deliver meaningful solutions that truly make an impact.
The No. 1 reason that Orange Logic stands out as an exceptional company is because of the people. The dedication to bringing on the best of the best is unparalleled. We have the brightest, most daring, and kindest team there is, and that ultimately is why working here is so rewarding.
At Orange Logic, we’re redefining innovation and growth in the digital asset management industry. Our company thrives on creativity, collaboration, and big ideas, empowering organizations to align their workflows with their vision. We’re transforming challenges into opportunities and leading the way in our field.
I love being able to partner with clients from so many different industries. I get to work alongside people from news agencies, medical facilities, educational institutions, tech companies, athletic organizations, financial institutions, and many more. It's an honor and a privilege to partner with so many organizations that do such incredible work around the world.
