About Orange Logic

Orange Logic is a content orchestration platform that offers digital asset management and media asset management solutions that go beyond traditional DAM and MAM. Since 1998, its platform has helped the world's largest brands, archives, and government agencies manage, govern, and orchestrate content at scale.

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Our Purpose

Orange Logic exists to change how organizations use, protect, and benefit from their digital content. One platform, shaped to each customer, because no two content operations look the same. Through this work, we:

Power content that advances healthcare and humanitarian work
Safeguard the assets and integrity of the world's premier brands and archives
Increase the efficiency and reach of commerce and retail
Open creative contribution to anyone in an organization, not just the specialists

Our Commitment

Nearly three decades ago, our founder, Karl Facredyn, set out to solve one hard problem: a photo agency drowning in its own digital archive. The system he built to fix it became the Orange Logic platform. That instinct to run toward the complex content problems others avoid still drives every decision we make. Today we're a global company, and the platform has grown as dynamic as the organizations that run on it: Fortune 100 banks, major retail and technology brands, government agencies, and media powerhouses.

We take on the hard problems. The complexity others consider too hard is exactly where we do our best work.
We care about our people. We invest in our employees and in building a culture that values excellence, innovation, creativity, and passion.
We answer to customers. Independent and organically grown, we build for the people who use the product.

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Our Spirit

How we work matters as much as what we build. Four values shape the way our teams show up for each other and for every customer.

Pioneering excellence. We build for the complex challenges our industries haven't solved yet, not the easy ones.
Actions precede words. Candid conversations, then delivery. We'd rather show it than say it.
Customer empowerment. Our job isn't done when a feature ships; it's done when the customer reaches their goal.
Forward-compatible collaboration. We give customers a voice in what we build now and what comes next to create a DAM that truly grows with them.

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Testimonials

What excites me about Orange Logic is how quickly good ideas become something our customers can use. Our team thinks big and cares deeply about what we’re building and who we’re building it for."

Noa Horberg

Marketing Director

The team at Orange Logic is building something truly special—and we can feel it. We’re not just checking boxes. This is a thoughtful, motivated group tackling challenges with passion. What’s even more remarkable is the sheer scope and complexity of what we’re solving for our customers. It’s rare to see an organization run head-first into its customers’ hardest problems with such appetite and conviction.”

Garrett Sayre

Account Executive

I love being able to partner with clients from so many different industries. I get to work alongside people from news agencies, medical facilities, educational institutions, tech companies, athletic organizations, financial institutions, and many more. It's an honor and a privilege to partner with so many organizations that do such incredible work around the world.”

Eva Brown

Customer Success Team Lead

The team at Orange Logic is building something truly special—and we can feel it. We’re not just checking boxes. This is a thoughtful, motivated group tackling challenges with passion. What’s even more remarkable is the sheer scope and complexity of what we’re solving for our customers. It’s rare to see an organization run head-first into its customers’ hardest problems with such appetite and conviction.”

Mike Centioli

EVP Growth Strategy

Want to Learn More about
Orange Logic?

Let us show you how digital asset management changes the way you and your team work.

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