Healthcare & Life Sciences

DIGITAL ASSET MANAGEMENT FOR REGULATED HEALTHCARE CONTENT

Support HIPAA-compliant content operations across marketing, education, training, research, and fundraising in one governed DAM.

GSK-Logo
Customer Since 2023

TRUSTED ACROSS HEALTHCARE

Clinician reviewing outpatient care guide

ONE DAM FOR
MORE THAN MARKETING

Many DAMs start and stop with the marketing team. Healthcare organizations have a much broader content operation.

Fundraising, education, training, research, administrators, and creative teams each need different content, permissions, workflows, and experiences.

Orange Logic gives each group a way of working built around its needs while keeping governance, content, and oversight connected.

Fit the DAM to the organization instead of fitting every team to the DAM.

HIPAA & CONTENT SECURITY

PROTECT SENSITIVE CONTENT
PROVE THE CONTROLS

Support HIPAA-compliant content operations with security, permissions, auditability, and retention controls built into the platform.

  • Control access. Use granular permissions to limit who can see and act on content.
  • Track activity. Maintain audit trails across versions, permissions, and changes.
  • Protect the platform. Use enterprise security controls designed for regulated environments.

Give healthcare teams the controls they need without turning compliance into a separate content process.

Clinical Training Access Mockup-2

Support HIPAA-compliant content operations with granular permissions, encryption, and audit trails. Give healthcare teams access to the content they need while keeping sensitive materials protected.

HEALTHCARE REVIEW & APPROVAL

MOVE CONTENT THROUGH REVIEW
KEEP THE RECORD INTACT

Route healthcare content through required review while keeping comments, decisions, versions, and approval history connected to the asset.

  • Support regulated review. Configure precheck, MLR, legal, brand, and other approval steps.
  • Keep versions clear. Review the correct version without creating disconnected copies.
  • Preserve the history. Keep approval activity and asset changes available for review.

Get content to approved use without rebuilding the compliance record after the fact.

Patient education guide under medical review

APPROVED CONTENT REUSE

REUSE WHAT IS APPROVED
ADAPT IT FOR WHAT IS NEXT

Turn approved content into new materials for different healthcare audiences without starting every request from scratch.

  • Create from templates. Lock brand, legal, and required content while allowing approved changes.
  • Adapt by audience. Build materials for patient education, fundraising, events, and regional teams.
  • Keep reuse governed. Maintain access, rights, and approved source content as materials change.

Make approved content work harder while reducing unnecessary recreation and review.

Healthcare community event template editor

MULTI TEAM HEALTHCARE DAM

GIVE EVERY TEAM
ITS OWN WAY TO WORK

Healthcare organizations do not have one content workflow. Give each department an experience that reflects the people, content, and controls involved in its work.

  • Marketing and fundraising. Organize campaigns, events, brand content, and approved materials.
  • Education and training. Build searchable spaces for procedures, videos, and learning content.
  • Specialized teams. Tailor navigation, metadata, permissions, and workflows around their responsibilities.

Extend one DAM across the organization without turning it into the same generic workspace for everyone.

Healthcare departmental spaces in Orange Logic

HEALTHCARE LEARNING CONTENT

TURN CONTENT INTO
A LEARNING RESOURCE

Make procedure videos, training materials, and institutional knowledge easier to find and use across education and internal learning.

  • Organize procedure video. Keep surgical footage and training assets available for reference.
  • Search what was said. Use transcripts and spoken content to find relevant moments.
  • Preserve knowledge. Build searchable collections around procedures, training, and education.

Help valuable healthcare knowledge stay usable instead of disappearing into video libraries and shared drives.

Discharge education video transcript search

HEALTHCARE INTEGRATIONS

CONNECT THE TOOLS
KEEP CONTENT GOVERNED

Connect Orange Logic to the systems healthcare teams already use to create, source, activate, and distribute content.

  • Connect creative. Give Adobe users access to governed Orange Logic assets.
  • Connect marketing. Bring approved content into Salesforce Marketing Cloud workflows.
  • Connect media sources. Bring licensed visual content into governed workflows.

Reduce manual content handoffs while letting specialist applications continue doing the jobs they do best.

Orange Logic healthcare creative workflow

CUSTOMER SUCCESS STORIES

See how healthcare organizations put governed content to work.

GSK Saves $3M with DAM Data

Case Studies

GSK Saves $3M with DAM Data

GSK used data insights in its DAM to optimize content performance and saved $3 million in just six months.

Headspace Cuts Third-Party Storage Costs 60%

Case Studies

Headspace Cuts Third-Party Storage Costs 60%

How Headspace reduced its third-party storage costs by 60% with the Orange Logic DAM platform.

Breakthrough T1D Simplifies Localization

Case Studies

Breakthrough T1D Simplifies Localization

Breakthrough T1D cut 95% of its templates and simplified branding so every chapter can focus on its mission.

HEALTHCARE DAM FAQs

What is digital asset management for healthcare?

Digital asset management gives healthcare and life sciences organizations a governed place to manage campaign creative, patient education, training, research content, video, documents, and brand assets. Orange Logic connects those assets with permissions, approvals, metadata, rights, and workflows so teams can manage content across regulated environments.

Is Orange Logic HIPAA compliant?

Orange Logic supports HIPAA requirements as part of its broader security and compliance framework. The platform includes access controls, encryption, audit tracking, permissions, and other safeguards designed to protect content in regulated environments.

How does Orange Logic support healthcare review and approval workflows?

Orange Logic provides configurable workflows for precheck, MLR, legal, brand, and other review processes. Teams can route content through required approvals, track asset history, manage permissions, and keep review activity connected to the content instead of coordinating the process across disconnected tools.

Can different healthcare teams use the same Orange Logic platform?

Yes. Marketing, fundraising, research, education, training, and other teams can have tailored experiences based on their content, navigation, metadata, permissions, and workflows. Those experiences remain connected to one governed content foundation rather than creating separate departmental DAMs.

How does Orange Logic support patient education and training content?

Orange Logic can organize patient education, training materials, procedure videos, onboarding content, and other learning assets in searchable libraries. Metadata, captions, transcripts, AI-assisted discovery, and portals help different audiences find the approved content relevant to them.

Can Orange Logic manage healthcare video content?

Yes. Orange Logic supports video alongside images, documents, and other asset types. Teams can manage versions, review footage, generate captions and transcripts, use AI-assisted tagging, and connect with tools such as Adobe Premiere and Brightcove for more specialized video workflows.

What healthcare marketing tools does Orange Logic integrate with?

The current Healthcare page highlights integrations including Adobe Creative Cloud, Brightcove, Salesforce Marketing Cloud, Getty Images, and Highspot. Orange Logic also provides integrations and APIs to connect governed content with additional systems across the content ecosystem.

Can healthcare organizations start with one team and expand later?

Yes. Organizations can start with a focused team or content workflow and expand into additional departments, video, portals, integrations, AI, and other use cases on the same Orange Logic platform as requirements grow.

See Orange Logic In Action

Connect the content, review, governance, and workflows behind your healthcare organization.