Media & Entertainment
MEDIA ASSET MANAGEMENT FOR THE ENTIRE CONTENT LIFECYCLE
Unify DAM and MAM across production, rights, search, distribution, and archive without forcing every team into a separate system.
TRUSTED ACROSS MEDIA
ONE SYSTEM FOR
EVERY STAGE OF MEDIA
Digital asset management and media asset management often live in separate systems.
Every handoff between them creates a chance for metadata to fall out of sync, rights to go unchecked, or the wrong version to move forward.
Orange Logic brings DAM and MAM together so the file, its metadata, rights, and versions stay connected from production through archive and reuse.
One platform for media production and the content lifecycle that follows.
We looked at several solutions, and Orange DAM was the one that was all-encompassing. We could ingest video, share video, and photography and the talent approval capability was there.”
— Kelli Harris, Digital Asset Manager, A+E Global Media
MEDIA PRODUCTION WORKFLOWS
EDIT WITHOUT THE WAIT
KEEP PRODUCTION MOVING
Work with large media through editing, review, and approval without disconnecting production from the assets your organization manages.
- Work from proxies. Edit lightweight media while changes stay connected to high-resolution files.
- Review the exact frame. Scrub precisely through media for comments, selects, and approvals.
- Keep versions current. Connect editing workflows with tools like Premiere Pro and Final Cut.
Keep production moving without repeatedly transferring large files or rebuilding asset context later.
MEDIA SEARCH & INTELLIGENCE
SEARCH INSIDE THE MEDIA
FIND THE EXACT MOMENT
Make video and rich media searchable by what is actually inside it, not only by filenames or manually entered metadata.
- Search by meaning. Use natural language to find relevant media and moments.
- Search what was said. Use captions and transcripts to find spoken content.
- Search what appears. Find people, scenes, visual content, and other media context.
Make large media libraries easier to explore and reuse without manually scrubbing through every file.
MEDIA RIGHTS & CLEARANCE
KNOW WHAT IS CLEARED
BEFORE CONTENT MOVES
Keep talent, licensing, territory, and usage rules connected to media so teams know what can be used before content moves downstream.
- Attach usage terms. Keep restrictions and expiration dates connected to the asset.
- Connect talent to rights. Link people in media to releases and usage conditions.
- Control restricted use. Use permissions and watermarks to limit sensitive content.
Move media toward release and distribution with the clearance information teams need already attached.
MEDIA ACTIVATION & DISTRIBUTION
MOVE APPROVED MEDIA
TO THE RIGHT AUDIENCE
Give marketing teams, licensees, partners, and distributors access to approved media without creating another disconnected content library.
- Serve each audience. Create tailored experiences around the content each group needs.
- Keep approval visible. Make current, cleared media easier to distinguish and use.
- Connect distribution. Move governed content into downstream publishing and delivery workflows.
Turn finished media into usable content for the teams and partners responsible for putting it into market.
MEDIA INFRASTRUCTURE
MODERNIZE IN PLACE
SCALE ON YOUR TERMS
Modernize media operations without making a complete storage migration the first step.
- Keep existing storage. Media can remain in cloud, archive, production, or on-premises environments.
- Add a governed layer. Extend search, metadata, rights, and workflows across existing media.
- Modernize incrementally. Start with the workflows that create the most value instead of moving everything at once.
Improve access and governance across growing media libraries while evolving infrastructure at the pace your organization needs.
MEDIA WORKFLOW INTEGRATIONS
KEEP THE TOOLS YOU USE
CONNECT THE WORK AROUND THEM
Connect Orange Logic with the specialist tools teams already use to create, edit, manage, publish, and distribute media.
- Edit in Adobe. Access governed media from Adobe Creative Cloud and Premiere Pro.
- Publish to video. Connect managed content with Brightcove for video delivery.
- Extend the ecosystem. Use integrations and APIs to connect media with other systems.
Keep specialist tools in place while Orange Logic connects content and context across the broader workflow.
BUILT FOR YOUR MEDIA STACK
Connect the creative and delivery tools media teams already use.
Integration
Adobe Premiere Pro
Access Orange Logic media inside Premiere Pro for editing and versioning workflows.
Integration
Figma
Give designers direct access to approved Orange Logic content inside Figma.
Integration
Brightcove
Connect managed video content to Brightcove for publishing and global delivery.
CUSTOMER SUCCESS STORIES
See how media teams manage production, rights, search, and global access.
Case Studies
Lionsgate's Modern DAM Story
Lionsgate built a secure system of record for marketing assets and global distribution with Orange Logic.
Case Studies
A+E Brings Talent Approvals into Its DAM
A+E Global Media moved talent approvals into its DAM to make collaboration faster and simpler.
Case Studies
AFI Opens Millions of Assets to Its Staff
With AI in its DAM, AFI opened millions of film assets to its whole staff for the first time.
MEDIA ASSET MANAGEMENT FAQs
What makes Orange Logic different for media operations?
Orange Logic brings digital asset management and media asset management together instead of separating production media from the content lifecycle that follows. Teams can work with large files, search inside video, manage rights, support approvals, connect specialist tools, and activate media while metadata and governance remain connected.
Can Orange Logic search inside video?
Yes. Teams can search using meaning, visual content, spoken dialogue, people, scenes, metadata, and other information associated with the media. Scene-level indexing can help users find specific moments inside longer video assets instead of finding the file first and manually searching through it.
How does Orange Logic use AI and agents with media?
AI helps Orange Logic understand and enrich media using semantic, visual, speech, and scene-level information. Agents can use that context to support classification, enrichment, routing, review, and workflow actions while permissions, rights, business rules, auditability, and human oversight remain connected.
Does Orange Logic include both DAM and media asset management capabilities?
Yes. Orange Logic manages video, audio, images, documents, and other media while supporting media-intensive workflows including proxies, frame-accurate review, transcoding, versioning, and File on Demand. Metadata, search, permissions, rights, approvals, and audit history can extend across production media and finished content.
How does Orange Logic manage rights, talent releases, and territorial restrictions?
Orange Logic connects rights directly to the assets and workflows they govern. Teams can define territories, usage windows, channels, license terms, and talent restrictions. Those rules can control access and distribution, surface upcoming expirations, and keep supporting releases connected to relevant media.
Can Orange Logic replace or work with an existing MAM?
Both approaches are possible. Orange Logic can consolidate DAM, MAM, rights, workflows, and distribution where replacing fragmented systems makes sense. It can also work alongside existing storage and media technology during a phased modernization.
Can Orange Logic make an existing media archive more usable?
Yes. Orange Logic can create a searchable and governed layer across existing media libraries using metadata, semantic search, visual understanding, speech intelligence, and scene-level indexing so historical content becomes easier to find and reuse.
Do we have to migrate our entire media library at once?
No. Media can remain in existing cloud, archive, production, and on-premises storage while Orange Logic provides search, metadata, rights, workflow, and governance around it. Teams can modernize around higher-value workflows first rather than making a full migration a prerequisite.
See Orange Logic In Action
Explore one connected approach to media production, discovery, rights, distribution, and scale.