How PMC Scales Content Ops

Penske Media & Orange Logic

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Success Story

PMC scaled content workflows across 40 brands and 300+ events with one DAM for access, approvals and delivery.

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Industry

  • Media & Entertainment

Topic

  • Workflow Automation
  • Review & Approval
  • Governance & Rights

Role

  • Content Production
  • Marketing

Products

  • Orange DAM

Location

  • Los Angeles, CA and New York, NY

HOW ORANGE LOGIC AND PENSKE MEDIA WORK TOGETHER

HOW PMC SCALES CONTENT OPS

Learn how PMC scales creative workflows across legendary brands and live events, and makes millions of assets accessible, approved, and on-brand.

Real-time content across brands, teams, and events

PMC is home to 40 iconic media brands, including Variety, Billboard, and Rolling Stone, and produces over 300 live events annually. With 9 million assets in play and global teams working across brand silos, PMC faced growing challenges managing content velocity, team complexity, and user adoption. Approved content was hard to find, workflows were fragmented, and speed-to-publish was critical, especially for rapid-response events like the Golden Globes or ACM Awards.

The solution

PMC centralized its operations with Orange Logic’s DAM platform, creating brand-specific workspaces, real-time publishing pipelines, and role-based access for internal teams and external partners.

The results

Streamlined approvals, faster delivery, and a content system built for scale.

Pioneering excellence: One DAM now supports access, approvals, and delivery across 40 brands and 300+ events a year.

Frequently Asked Questions

What content challenges did PMC face?

With 40 brands, 300+ live events a year, and 9 million assets, PMC struggled with content velocity, team complexity, and user adoption. Approved content was hard to find and workflows were fragmented.

How does Orange Logic support PMC’s brands?

PMC uses brand-specific workspaces, real-time publishing pipelines, and role-based access for internal teams and external partners.

Why does speed matter for PMC?

Speed-to-publish is critical for rapid-response events like the Golden Globes or ACM Awards, where content needs to reach brands like Variety, Billboard, and Rolling Stone fast.

What results has PMC seen?

Streamlined approvals, faster delivery, and a content system built to scale across its brands and live events.

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About Penske Media

Penske Media Corporation (PMC) is home to 40 iconic media brands, including Variety, Billboard, and Rolling Stone, and produces more than 300 live events every year. PMC is headquartered in Los Angeles and New York.

PMC by the numbers

  • 40 brands
  • 300+ live events annually
  • 9,000,000+ assets and counting

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Discover robust workflows, AI capabilities, and APIs that unlock full content lifecycle management – without compromise.

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