Artificial Intelligence in DAM

PUT AI TO WORK ACROSS YOUR CONTENT LIFECYCLE

Move content work faster with AI-powered DAM and agents that understand your assets, operate within your governance, and use the right intelligence for each task.

BOOK A DEMO
ITV logo
Customer Since 2024

AI that delivers
business impact

74%

Faster content discovery

46%

Faster time to market

88%

Fewer rights violations

MOVING FASTER IS ONLY VALUABLE WHEN AI HAS THE CONTEXT TO GET IT RIGHT

Screenshot 2026-10-06 at 2.55.57 PM
Boeing-Small
Customer Since 2023

CONTEXT-AWARE AI

THE MODEL IS ONLY
PART OF THE ANSWER

AI can work with content at speed. The harder question is whether it understands what that content means to your business.

Rights, permissions, taxonomy, and workflow context give AI what it needs to make better decisions. Orange Logic brings that context into AI-powered digital asset management and media asset management so models and agents understand the content before they act and work from the same rules that govern it.

Better context means more relevant results, smarter automation, and more reliable decisions as AI scales.

AI SEARCH & CONTENT ENRICHMENT

MAKE EVERY ASSET
EASIER TO FIND

AI can see, hear, read, and understand what's inside your content, then turn that information into searchable context.

  • Enrich as content arrives. Identify people, objects, speech, text, scenes, and other useful signals automatically.
  • Search by meaning. Find relevant digital assets even when the exact tags or keywords are missing.
  • Ask naturally. Describe what you need while Orange Logic applies metadata, rights, permissions, and other context behind the scenes.

Turn what's inside every asset into intelligence your teams can search and reuse.

Trail-running content search interface

AI CREATIVE TRANSFORMATION

ADAPT CONTENT
FOR WHAT COMES NEXT

Use AI and built-in transformations to turn approved content into new formats, versions, and creative variations without disconnecting it from the source.

  • Transform for every use. Transcode, crop, resize, and optimize content for different destinations.
  • Create new variations. Use AI to generate or edit images and create new derivatives from approved content.
  • Keep the source connected. Preserve the original while new versions stay connected to the governed asset.

Get more value from approved content while keeping variations connected.

One source, three creative derivatives

AGENTIC AI & AGENT STUDIO

PUT AGENTS
TO WORK TOGETHER

Agent Studio takes AI beyond individual tasks, bringing specialized agents together into digital asset management workflows to handle more complex tasks across the content lifecycle.

  • Start with ready-to-use AI agents. Put proven agents to work quickly, then adapt them to fit the way your team operates.
  • Build what you need. Create specialized agents for specific jobs and manager agents that coordinate their work.
  • Orchestrate the work. Connect agents to enterprise knowledge, tools, skills, workflows, and other agents.

Move from isolated AI tasks to coordinated agents that take on more complexity as your business evolves.

Coordinated AI agent photo workflow

GOVERNED AI OPERATIONS

LET AI MOVE FASTER
WITHOUT LOSING CONTROL

Ground AI in permissions, rights, taxonomy, knowledge, and human review so automation follows the same rules as your content.

  • Inherit governance. Agents operate within user permissions and rights.
  • Route uncertainty. Use confidence thresholds and human review when needed.
  • Keep an audit trail. Track AI decisions and preserve accountability.

Scale automation with clearer oversight instead of trading speed for governance.

Governed AI content workflow

AI MODELS & OPERATIONS

CHOOSE THE RIGHT AI
KEEP IT ACCOUNTABLE

Use Orange Logic AI or connect preferred models, then see how AI is being used across your digital asset management operation, what it costs, and where it delivers value.

  • Keep model choice open. Use managed models or connect your own model accounts for different tasks.
  • See what's working. Track usage, cost, adoption, and demand by provider, team, and use case.
  • Scale with control. Forecast demand, set alerts, and keep AI and agents working within your governance.

Choose the right intelligence for the work, with the visibility and control to scale it responsibly.

Orange Logic AI model ecosystem

CUSTOMER SUCCESS STORIES

See how customers put Orange Logic AI to work on their content.

AFI Opens Millions of Assets to Its Staff

Case Studies

AFI Opens Millions of Assets to Its Staff

With AI in its DAM, AFI opened millions of film assets to its whole staff for the first time.

Read story
Pearson Scales to 40K API Calls a Minute

Case Studies

Pearson Scales to 40K API Calls a Minute

Pearson uses Orange Logic DAM and MAM to serve educational video at 40,000 API calls a minute.

Read story
How PMC Scales Content Ops

Case Studies

How PMC Scales Content Ops

PMC scaled content workflows across 40 brands and 300+ events with one DAM for access, approvals and delivery.

Read story

ARTIFICIAL INTELLIGENCE FAQs

What is AI digital asset management?

AI digital asset management applies artificial intelligence within a DAM platform to the work around digital content, including enrichment, search, transformation, governance, and workflow automation. Orange Logic brings these capabilities into the DAM so AI works with the content, metadata, permissions, rights, and processes already managed there.

How does Orange Logic use AI in digital asset management?

Orange Logic uses AI across digital asset management workflows, including content enrichment, conversational search, creative transformation, governance, and AI agent orchestration. AI can help tag and classify assets, generate captions and text, search by meaning, create derivatives, and support repeatable content operations through Agent Studio.

What is Orange Logic Agent Studio?

Agent Studio is Orange Logic's workspace for designing, deploying, and governing AI agents. AI agents for digital asset management can use enterprise knowledge, content context, tools, and workflow logic to perform repeatable work. Orange Logic also provides ready-to-run agents that customers can use as a starting point and tailor over time.

How is Orange Logic AI governed?

Orange Logic grounds AI in the same permissions, rights, taxonomy, and business context used to govern content. Agent Studio supports audit trails, confidence scoring, human review, and isolated customer workspaces. Orange Logic does not train its models on customer prompts or content.

Can Orange Logic use our preferred AI models?

Yes. Orange Logic supports built-in AI capabilities as well as connections to external AI and machine-learning services. Agent Studio is designed to be model-flexible, allowing organizations to use supported managed AI models or bring their own model account as their AI strategy evolves.

What can Orange Logic AI search understand?

Orange Logic supports natural-language and conversational search that goes beyond exact keywords. Depending on the content and available enrichment, users can search meaning, metadata, captions, transcripts, faces, speech, objects, text, scenes, and visually similar assets while retaining filters and governance.

Can AI tools outside Orange Logic search our DAM?

Yes. Orange Logic provides an MCP server that lets compatible AI applications query Orange Logic assets in natural language. Search results still follow Orange Logic permissions, security, governance, and rights, so users only receive content and information they are authorized to access.

How can we measure AI usage and cost in Orange Logic?

Orange Logic's AI Dashboard provides visibility into AI consumption, cost, adoption, and forecast demand. Organizations can track usage by service, provider, team, and use case, helping them understand where AI is being adopted, plan future demand, and manage spend as usage expands.

PUT AI TO WORKON YOUR CONTENT

Book time to see Orange Logic AI and Agent Studio in action.