Breakthrough T1D's DAM Story

HOW ORANGE LOGIC AND BREAKTHROUGH T1D WORK TOGETHER

BREAKTHROUGH T1D'S DAM STORY

See how Breakthrough T1D used Orange Logic’s DAM platform to reduce their branded templates by 95%, simplify local customization, and support a nationwide mission to cure type 1 diabetes.

A bold rebrand unlocked a new way to work

When Breakthrough T1D reintroduced themselves to the world, changing their name from JDRF and reaffirming their mission to cure type 1 diabetes, they weren’t just updating a logo. They were streamlining how 29 chapters across the country tell their story, raise funds, and rally communities.

Behind the scenes, their marketing operations needed a reset. Legacy systems were slowing teams down. Over 1,200 templates cluttered their library, with manual workarounds and outdated tools making it hard to stay on-brand. Chapters were spending too much time creating assets and not enough time on the work that moves their mission forward.

The team used the rebrand as a launchpad to modernize asset management, give local teams more autonomy, and bring consistency to every touchpoint, from event flyers to sponsor materials.

The solution

Less time designing, more time fundraising
By dramatically reducing their template count and enabling on-brand edits, chapters now spend less time on admin and more time driving impact.

Right access, right roles
Chapters and volunteers only see the materials they need, while the national team maintains oversight and branding control through flexible permissions.

Rapid updates, fewer bottlenecks
The built-in InDesign integration means updates roll out fast, with no more tracking down files or re-uploading dozens of versions.

Future-focused
Next up: a dedicated portal for corporate partners, where sponsors can securely upload and access approved materials.

Impact that reaches further

Breakthrough T1D didn’t just rebrand. They rebuilt the way their teams work together, making it easier for every chapter to tell a powerful, unified story.

“It’s made a huge difference for our team and our chapters. We’re getting consistency and saving time, without adding barriers.”
— Arielle Cilaire, Director of Marketing Operations, Breakthrough T1D