From Concept to Consumer: Integrating Product, Packaging, and Marketing Content Lifecycles

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Quick Takeaways
  • Integrating DAM with Product Lifecycle Management (PLM) connects product, packaging, and marketing content in a single lifecycle.
  • For retail and CPG teams, that connection streamlines operations, reduces production risk, and makes marketing more efficient.
  • Orange Logic and implementation partner ICP walk through the approach in this on-demand webinar.

In retail and CPG, getting products from ideation to market quickly is a strategic imperative. Product data, packaging files, and marketing content all have to move together, and every handoff between them is a chance for delays or errors.

This on-demand webinar, presented with implementation partner ICP, explores how integrating digital asset management (DAM) with Product Lifecycle Management (PLM) streamlines operations, reduces production risks, and enhances marketing efficiency.

Watch the Webinar

What Does the Webinar Cover?

The session looks at how the product, packaging, and marketing content lifecycles connect, and what changes when DAM and PLM work as one system instead of two. Topics include:

  • Streamlining operations. Connect DAM and PLM so product and packaging content moves from concept to consumer without manual handoffs.
  • Reducing production risk. Keep packaging and product content aligned throughout the lifecycle.
  • Improving marketing efficiency. Give marketing teams approved product content as soon as it's ready for market.

Who Are the Presenters?

More On-Demand DAM Webinars

For more on keeping CPG products market-ready after launch, read The Product Launch Never Really Ends.

Interested in taking your product and content lifecycle management to the next level? Get started with Orange Logic.

FAQs: Product Content Lifecycle Webinar

What is the product content lifecycle webinar about?

It covers how retail and CPG brands can integrate digital asset management (DAM) with Product Lifecycle Management (PLM) to connect the product, packaging, and marketing content lifecycles, streamlining operations, reducing production risk, and improving marketing efficiency.

Who presents the webinar?

Garrett Sayre, Account Executive at Orange Logic, and Tom Sloan, Digital Content Management Expert & Advisor at ICP, an Orange Logic implementation partner.

Why integrate DAM with Product Lifecycle Management?

In retail and CPG, getting products from ideation to market quickly is a strategic imperative. Integrating DAM with PLM keeps product, packaging, and marketing content moving together, which streamlines operations and reduces production risk.

Is the webinar available on demand?

Yes. You can watch the full recording on this page at any time.

About the Author

Orange Logic

Orange Logic

ORANGE LOGIC

Orange Logic is an enterprise digital asset management and media asset management platform that delivers agentic content orchestration. Purpose-built for enterprises where content is mission-critical to revenue, compliance, and customer experience, Orange Logic unifies digital assets, rights, workflows and governance into a single governed content layer. Teams rely on it to get content to market faster while maintaining governance and connecting it to business outcomes.