Orange Logic Recognized as a "Strong Performer" Among Top DAM Systems in 2024 Forrester Wave™

February 14, 2024
Orange Logic Recognized as a

We’re thrilled to announce that Forrester Research named Orange Logic as a Strong Performer in The Forrester Wave™: Digital Asset Management Systems, Q1 2024,  by Chuck Gahun. The research by Forrester finds that, “Orange Logic is a good fit for innovative companies with enterprise content teams experienced in DAMs that are looking for a purpose-fit DAM that can drive business outcomes — but also morph with their businesses in the future.”  Forrester's evaluation of 13 vendors, ranking each based on 26 criteria across three key categories: Current Offering, Strategy, and Market Presence, reflects the depth of their analysis. This is the first time that Forrester evaluated us in their research.

At Orange Logic we have spent the last 20+ years building a customer centric enterprise DAM solution that can scale, can be used on any cloud, and provides immediate value for our customers. We've embraced a maverick strategy: prioritizing product improvement over extensive marketing efforts, which has paved the way for this notable recognition.

For the evaluation, Forrester interviewed several Orange Logic customers to bolster its findings, and we are grateful to our customers and to Forrester for the opportunity and time. Our customers use their DAM to not only provide value to their teams and stakeholders, but to innovate and push their brands into the future. The report found an Orange Logic reference customer experienced “A 35% hour decrease for [their] operations and creative teams with the introduction of the [Orange Logic] DAM.”

“Being recognized as a Strong Performer by Forrester is an incredibly proud moment for us. We believe this recognition validates our vision and underscores our commitment to innovation, customer focus and leadership in the DAM industry—a commitment started years ago by our Founder and CPO, Karl Facredyn, and delivered upon each and every day to our customers through our ever-increasing R&D efforts.” said Brian McLaughlin, CEO of Orange Logic. “We’re thrilled by this recognition from Forrester. To us, the report acknowledges our decisions to double down on how we apply AI in extremely inventive ways.”

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The report highlights several strengths. 

Templating capabilities with Orange.AI

We believe our commitment to enhancing human abilities with Orange.AI was noted by Forrester, with the report stating that “[Orange Logic] …excels in templating capabilities that can localize and personalize assets, using GenAI and data to populate the most appropriate assets."


Our platform's performance—over 550k API calls in a second, supporting clients with over 50 million assets and 90k users—demonstrates our ability to scale and meet the complex needs of our global clientele.

Advanced AI integrations

Extensibility is a cornerstone of our approach at Orange Logic, crucial for enabling seamless integration of our DAM into diverse IT ecosystems. This ensures our customers can craft the unique workflows essential for their business. The Forrester evaluation noted that “Reference customers applaud [Orange Logic’s] integrations with Adobe, advanced AI meta tagging, APIs for AI tools, and search.”

These are not merely our technological achievements, but milestones in a journey driven by creativity, innovation, and a relentless commitment to excellence.  

"We attribute our success in great part to our pioneering customers who've embraced our vision and inspired us to rapidly innovate. It unites those who envision the true potential of DAM, inviting them to be part of a community that demands much more from their DAM solutions," said Misti Vogt, Head of Customer Success.

Orange Logic stands today as the option for those seeking a new kind of DAM—a platform built not on what can be done with digital content but on the possibilities of tomorrow. Join us as we continue to innovate, inspire, and lead the charge into the future of digital asset management.  

To learn more, schedule a call today!

Read the Report