Why Download the research?
Digital Asset Management is no longer just a place to store files. According to a commissioned study conducted by Forrester Consulting on behalf of Orange Logic (January 2026), Reimagining DAM For The Modern Enterprise, DAM is poised to become the orchestration layer that connects systems, teams, and workflows across the entire content supply chain.
As content volumes grow, channels multiply, and AI becomes operational, enterprise leaders are rethinking what DAM needs to do and where it fits in their tech stack. This research examines how those expectations are changing and where organizations plan to invest next.
What the study explores
- Based on a survey of global enterprise decision-makers responsible for digital and rich media management, the research examines:
- Why 80% of enterprises plan to increase investment in rich media content management tools over the next two years
- How DAM is evolving beyond static storage to support coordination across enterprise systems such as PIM, DXP, e-commerce, and creative tools
- Where leaders expect to receive benefits by optimizing DAM.
- How organizations are approaching AI within DAM, including search, automation, and storage optimization
- Leader’s top DAM priorities over the next 12 months and focus on AI adoption.
The findings point to a broader shift. DAM is increasingly viewed as foundational to how modern enterprises manage content, support AI initiatives, and scale digital operations responsibly.
