New guide
The content orchestration maturity model
Identify where your organization stands, and how to move toward fully orchestrated content workflows
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Fragmented
Work is scattered across tools, teams, and storage locations.
The question you're asking
"Where is everything?"
The content orchestration maturity model
From disconnected tools to intelligently automated systems.
A practical model for how content ops actually evolves. Learn where your organization is and how to get to the next stage.
Fragmented
"Where is everything?"
Centralized
"What do we have?"
Adaptive
"How do we adapt?"
Orchestrated
"How do we coordinate?"
Intelligently automated
"How do we improve continuously?"
Most teams don't struggle because they lack tools. They struggle because their tools don't work together. As content grows, workflows spread across systems, teams, and regions — often without clear coordination. That's where things start to break down.
DAM brought order to content. But today, managing content is only part of the job. Teams need to coordinate how content moves and works across systems. This guide helps you find your stage and take the next step toward more connected, scalable content operations.
What's inside
Inside this guide, you'll learn how to:
- 79 questions across 14 capability areas, all written as observable behavior that can’t be answered with adjectives.
- Evaluator guidance on every question: what a credible answer contains, and which patterns deserve a second look.
- A zero-to-four scoring scale that separates capabilities that ship out of the box from those that need a services team or are on next year’s roadmap.
- A guide to reading the comments column, detailing the four phrases that signal a recurring cost, a second vendor relationship, or a capability that doesn’t exist yet.
- The questions best settled in a proof of concept, run against a deliberately messy batch ingest, your largest video files, your real taxonomy, and your worst permission edge case.
If your team is dealing with growing content, disconnected workflows, or pressure to move faster, this guide gives you a clear way forward.