Why Download the Guide and Workbook?
Most DAM evaluations focus on features and demos. That’s why so many platforms fail after launch.
This buyer’s guide is a practical workbook for teams replacing, consolidating, or expanding DAM in 2026. It helps you pressure-test real workflows, assess long-term risk, and evaluate whether a platform can support orchestration, AI, and enterprise scale, not just asset storage.
Inside, you’ll learn how to:
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Determine whether you are truly ready to buy, replace, or consolidate DAM
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Evaluate the right type of DAM, not just the most familiar one
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Align DAM decisions with leadership outcomes and business impact
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Identify early signs that a platform will not scale across teams, systems, or regions
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Use structured checklists and scorecards during demos, internal reviews, RFPs, and procurement
Research note
This guide is informed by a commissioned study conducted by Forrester Consulting (October 2025), surveying more than 300 global decision-makers responsible for digital and rich media management.
