As Stitch Fix has grown and expanded its offerings, so too have the demands on its creative production team. In this session, Sarah Cervinski, Director of Creative Operations at Stitch Fix, shares how her team built a more connected and scalable production pipeline by integrating Creative Force with Orange Logic.

She will walk through how the team modernized their workflows to reduce manual steps, improve data flow, and better support content demands across e-commerce, personalization, and marketing. You will also hear how Stitch Fix is exploring new ways to apply AI, including product label scanning and vendor-provided imagery (VPI), while keeping systems flexible and collaboration cross-functional.