Activo

HOW ORANGE LOGIC AND ACTIVO WORK TOGETHER

Connect your content to better product and brand experiences

Activo helps customers bring Orange Logic digital asset management (DAM) into the systems and processes that power marketing, commerce, and publishing.

Orange Logic manages digital assets, metadata, permissions, and approvals. Activo helps align that foundation with product information management (PIM), content management systems (CMS), and creative operations so teams can deliver consistent content across customer touchpoints.

QUICK TAKEAWAYS

Partner: Activo is an Orange Logic consulting and implementation partner serving EMEA.

Expertise: DAM, PIM, CMS, creative operations, and publishing.

Services: Strategy, implementation, metadata, migration, integration, training, and DAM assessment.

Customer outcomes: Faster content delivery, fewer manual handoffs, consistent product content, and greater asset reuse.

Best fit: Teams connecting Orange Logic with commerce, product information, and multichannel publishing.

CUSTOMER OUTCOMES WITH ACTIVO AND ORANGE LOGIC

Activo helps customers:

• Accelerate content delivery by connecting asset management with publishing and commerce processes.
• Reduce manual handoffs between creative, marketing, and product teams.
• Improve product content consistency by aligning digital assets with product information.
• Find and reuse approved assets faster through clear metadata, taxonomy, and search structures.
• Support confident adoption with training, onboarding, and ongoing guidance.

WHY COMPANIES CHOOSE ACTIVO FOR ORANGE LOGIC

Expertise across DAM, PIM, and CMS: Activo considers how assets, product data, and published content work together across the customer journey.

Strategy through implementation: Its services connect requirements and solution design with configuration, migration, integration, and rollout.

Creative production knowledge: Experience in publishing, packaging, photography, and video helps Activo design processes around how content is produced and delivered.

Structured program assessment: Activo’s DAM Health Check evaluates search, metadata, governance, rights practices, and user experience to identify practical improvements.

WHAT ACTIVO DELIVERS FOR ORANGE LOGIC CUSTOMERS

DAM strategy and implementation
Define requirements, prioritize use cases, and support configuration, testing, and rollout around business goals.

Metadata, taxonomy, and search
Design information structures that help teams find relevant assets and apply consistent descriptions.

Asset migration
Plan and support the movement of assets and metadata into Orange Logic, with quality checks to maintain useful information.

DAM, PIM, and CMS integration
Connect asset management with product data and publishing systems to support coordinated content delivery.

Creative operations and publishing
Review production, approval, and distribution processes to reduce repetitive work across digital, print, and packaging activities.

Governance and rights practices
Align roles, responsibilities, metadata, and usage information with how content is managed and shared.

Training and ongoing support
Prepare users for everyday tasks and provide support as teams, content volumes, and requirements evolve.

DAM assessment and improvement
Evaluate user journeys, search behavior, configuration, and performance indicators, then recommend priorities for continued value.

WHO ACTIVO + ORANGE LOGIC IS BEST SUITED FOR

Brands, retailers, agencies, publishers, and enterprise content teams that are:

• Implementing Orange Logic within a broader digital transformation.
• Connecting product imagery and brand content with PIM and CMS platforms.
• Coordinating content across commerce, websites, print, and packaging.
• Migrating assets from existing repositories.
• Expanding DAM adoption across teams or markets.