Orange Logic Named as a Leader in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management Platforms

January 6, 2026 — Orange Logic announced it has been positioned as a Leader in the Gartner Magic Quadrant for Digital Asset Management Platforms, published November 2025. The report evaluated 17 vendors across the digital asset management market, assessing each on Completeness of Vision and Ability to Execute.

According to the report, Leaders in the 2025 Gartner Magic Quadrant for Digital Asset Management are characterized by a central focus on agent-based automation and predictive AI, moving beyond traditional auto-tagging to enable advanced workflows and content optimization. These vendors demonstrate a deep commitment to governance, compliance and brand safety with sophisticated mechanisms designed to address the needs of regulated industries and ensure content integrity. Additionally, the integration of native performance analytics and AI-driven reporting capabilities is prevalent, supporting the measurement and optimization of content impact within the DAM ecosystem.

We believe Orange Logic has been recognized as a Leader for delivering scalable, AI-driven enterprise content orchestration through its DAM platform, highlighting its customizable brand portals, advanced AI agent capabilities, its hybrid storage options and prioritization of video – recognition that reflects continued investment in AI-powered enterprise content management, including its Agent Studio for deploying custom AI agents, a visual Workflow Design Tool for drag-and-drop automation, and AI-driven conversational search. These capabilities are designed to help organizations manage, orchestrate, and scale digital content operations across the enterprise.

“We believe our position as a Leader in this report reflects our ongoing focus on helping organizations create, personalize, orchestrate and contextualize the world's most valuable digital assets,” said Brian McLaughlin, CEO of Orange Logic. "This placement reflects our commitment to delivering intelligent, scalable DAM solutions that give enterprise teams greater control over their content at every stage of the life cycle."

Gartner, Magic Quadrant for Digital Asset Management Platforms, Tia Zervas, Rene Cizio, Aparajita Mazumdar, Serena Philip, Karen Lee, 4 November 2025.

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About Orange Logic

Orange Logic is an agentic content orchestration platform purpose-built for the world's leading enterprises. Founded in 1998 and deployed at petabyte scale across organizations, Orange Logic unifies digital assets, rights, workflows, and governance into a single governed content layer — giving AI agents the structured enterprise context they need to operate accurately, compliantly, and at scale. The result is content operations that move faster, govern automatically, and improve continuously, without rebuilding or replatforming as the organization grows.

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Kaila Gorey
Orange Logic
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