Customizable rights types
You choose the types of rights you want to record and the information included with each type.
Complete Digital Rights Management software in your DAM platform
Assign and track rights, grant or restrict, and keep your assets protected and organized with Orange Logic's built-in digital rights management (DRM) solution.
What is digital rights management?
Digital rights management (DRM) offers tools to:
1. Prevent unauthorized access to digital media: controls who can access assets, and when, where, and how they can access them.
2. Keep track of usage rights and copyrights within your digital asset management system: prevents you from publishing assets that have usage restrictions and protects you from legal liability.
Learn about the impact of digital rights management in your DAM platform.
Orange Logic's DRM features
One-screen DRM system
Manage rights from the same screen you manage your assets.
Expiration & embargo dates
Decide when access to your assets will be released or revoked.
Customizable watermarks
Assign users to campaigns or projects or even set up automated task assignment workflows.
Rights approval workflows
Assign digital rights to users to complete, then automatically route them for approvals.
Location-based permissions
Set the region, country, state, or territory where you want to permit or restrict access.
Shopping cart functionality
At checkout, assets with digital rights attached are automatically sent for approval before they can be downloaded.
Digital Rights Management right where you need it
Orange Logic's digital rights management solution connects to OrangeDAM, Workflows, and Planning to provide a completely secure and compliant platform. With everything in one place, you can make digital rights management an integrated part of your digital asset management workflows. No complicated processes to string together software solutions, everything you need is in one intelligent DAM solution.
Speed up DRM workflows
Orange Logic's Intelligent DAM can combine with project management to accelerate DRM workflows. For example, after digital rights are added to an asset, you can automatically or manually route them to Legal or Compliance for approval. Then changes can be shipped right back. Everything runs smoothly from within your digital asset management system.
Configure the way you see your rights
There are many different types of rights — music, talent, stock, photographer, and so on. They each require different information to make sure they’re used appropriately. Orange Logic's Intelligent DAM lets you customize rights categories for every media type you need.
Control access to your assets
Save time and energy for the work that matters. Digital asset management automations keep projects moving without your constant attention. Instantly assign tasks, like approvals, or even automate key delivery specs, like image size or video format.
Make approvals as easy as online shopping
Let users put the assets they want to use in a shopping cart. The assets with straightforward digital rights can be downloaded right away. The rest can be sent for approval within your Orange Logic's Intelligent DAM system.
All of your rights info, right where you need it
View all the digital rights information you need without going to a new screen. You can even connect related assets — like a video and a contract for the on-camera talent — so you have all the details you need without hunting them down.
Digital rights management (DRM) FAQ
Digital rights management (DRM) is the process of controlling how digital assets are used, shared, and distributed. It combines technology like encryption and watermarking with policies like licensing terms and usage restrictions to protect intellectual property and ensure compliance.
DRM software prevents unauthorized access, duplication, and misuse of digital content. It manages permissions, tracks usage, and enforces licensing terms across assets like images, videos, documents, and software.
Core capabilities include:
- Encryption to secure files
- Access controls to limit usage
- Watermarking to trace misuse
- Usage tracking across channels
- License and expiration management
DRM protects intellectual property, ensures compliance with licensing agreements, and reduces legal risk. It also helps maintain brand integrity by preventing outdated or unauthorized assets from being published.
Without DRM, teams risk using expired content, violating contracts, and exposing the business to fines or reputational damage.
DRM works best when integrated into a digital asset management (DAM) system. Together, they centralize assets and enforce rights automatically.
A DAM + DRM setup allows teams to:
- Block expired or restricted assets from use
- Automate approvals based on rights
- Track usage across channels
- Maintain a single source of truth for compliance
DAM manages and organizes digital assets, while DRM controls how those assets can be used.
- DAM focuses on storage, search, and workflows
- DRM focuses on permissions, licensing, and compliance
- Combined, they ensure assets are both accessible and used correctly
Teams struggle with DRM when processes are manual or systems are fragmented.
Common challenges include:
- Using expired or unapproved assets
- Managing complex licensing terms across content
- Lack of visibility into asset usage
- Slow approvals due to disconnected tools
Any digital asset with usage restrictions benefits from DRM.
This includes:
- Marketing images and videos with talent rights
- Licensed music or media
- Product photography and brand assets
- Training and e-learning materials
- Confidential documents or internal content
DRM enforces licensing terms automatically, reducing the risk of human error. It can block access to expired assets, restrict usage by region, and ensure only approved content is distributed.
This is especially important for industries with strict regulations, such as healthcare, finance, and media.
Rights expiration refers to the date when an asset can no longer be legally used. DRM systems track these dates and can automatically restrict access or prevent publishing once rights expire.
This avoids accidental misuse, like running campaigns with outdated licensed content.
Yes. When integrated with DAM, DRM can automate approvals by checking usage rights in real time. If an asset meets all licensing requirements, it moves forward. If not, it's blocked or flagged.
This removes manual checks and speeds up content production without risking compliance.
Any organization managing licensed, branded, or regulated content needs DRM.
This includes:
- Marketing and creative teams
- Media and entertainment companies
- Retail and e-commerce brands
- Healthcare and financial organizations
- Educational content providers
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Digital Rights Management powered by the Orange Logic platform.
Orange Logic’s composable platform is the only solution to unite DAM, Project Management, and MAM. The Intelligent DAM also combines rights management, and digital preservation with AI, so teams can enhance the value of every digital asset. Get in touch to find out how you can manage end-to-end workflows using the Orange Logic Intelligent DAM platform.
