Why Digital Preservation Matters

Digital preservation isn’t just about safeguarding assets, it’s about ensuring long-term accessibility, authenticity, and operational continuity. As organizations continue to produce vast amounts of digital content, having a strategy to maintain the integrity of these assets is critical for future-proofing your collection.

This guide, by Orange Logic and AVP, helps you:

• Understand the core principles of digital preservation and how they align with your DAM strategy.
• Identify the essential DAM capabilities to support long-term preservation.
• Implement best practices to protect against data loss, corruption, and format obsolescence.
• Gain access to actionable insights, workflows, and use cases tailored to organizations looking to secure their digital assets for the future.

By following the strategies outlined in this guide, your organization can transform its DAM into a powerful digital preservation system, one that protects assets today, while ensuring they remain usable for generations to come.

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