How Tauck Scaled Storytelling

HOW ORANGE LOGIC AND TAUCK WORK TOGETHER

HOW TAUCK SCALED STORYTELLING

Discover how Tauck, a century-old leader in guided travel, transformed its digital asset operations with Orange Logic’s DAM platform, streamlining content access, empowering global teams, and elevating storytelling across 1,600 annual departures.

The challenge: scaling storytelling across global teams

For a travel company built on experiences, showing, not just telling, makes all the difference. With thousands of tour departures, hundreds of directors, and growing international offerings, Tauck needed to manage, track, and share compelling imagery and video at scale.

Their previous DAM system was limited to a handful of users. Assets were scattered across 30+ systems, often inconsistently tagged. Tour directors and marketing teams couldn’t always access what they needed, slowing down workflows and risking brand inconsistency.

The solution

With Orange Logic’s DAM platform, Tauck consolidated more than 30 legacy systems into a single source of truth, with user-specific visibility, intuitive tools, and scalable workflows that span from internal teams to traveling guests.

Unified platform
Video, imagery, documents, and even family photo archives in one secure, searchable system, with consistent metadata and intelligent tagging via facial recognition and OCR.

Broad access, smarter governance
Usage expanded from a few power users to 800+ licenses, with tailored access for tour directors, creatives, and marketers.

Streamlined collaboration
Curated collections by product line simplify asset access and keep destinations and campaigns consistent.

Scalable content collection
User-generated content with built-in legal consent tracking, so guests can share their stories while Tauck keeps rights under control.

Real-world impact

Storytelling at scale: The DAM supports one of Tauck’s most valuable marketing assets, word-of-mouth, by making it easy to share rich media from past tours.

Efficiency without complexity: Teams find what they need fast, and AI search increases asset findability and reuse.

Support that supports: Quick resolutions and responsive help made the transition smooth and rewarding.

“Orange Logic is just in a league of their own. It's another level, hands down.”
— Michael Glavin, VP Brand Management, Tauck