A polymorphic DAM adapts completely to the team it is meant to serve. You might remember the term “polymorphic” from high school biology when the topic turned to Charles Darwin. He discovered that finches that lived in different environments developed different forms and features, even though they were still finches. These different adaptations helped the finches thrive in their specific environment.
We take the principles Darwin described and apply them to technology. Though every department gets their own DAM, we change the look and functionality to match the needs and workflows of different departments. The digital asset management systems are polymorphic, adapted to the needs of individual departments.
A few of the reasons why a DAM for every department just works better.
There are other ways of structuring a DAM, of course, but they don’t necessarily give you everything you need.
Easy to use and seemingly low cost, a one-size-fits-all DAM presents well at first. However, it usually prioritizes the needs of just one department, leading to low adoption and limited scalability. Departments spend money purchasing tools to work around the by-the-numbers design of their DAM, making the savings on the cost of the DAM a moot point.
This type of DAM usually specializes in one type of department. They have high adoption rates, but only within one or two departments, creating silos. Though a best-in-breed DAM may offer “portals” to other departments, these are cosmetic and can’t necessarily offer real workflow tools to every department. It’s not a solution that can scale to a whole organization, which makes data governance more complicated.
So what does a polymorphic DAM look like? However you need it to look. Here are just a few examples of what you might see.