Product Marketing Manager
US
At Orange Logic, we’ve been solving complex content challenges for over two decades—driven by innovation, curiosity, and a passion for impact, our intelligent Digital Asset Management (DAM) system, Orange Logic Platform, empowers organizations across industries to manage, access, and leverage their digital assets more effectively. We’re not just building powerful software—we’re building a team of bold thinkers, collaborators, and problem-solvers who care deeply about delivering real value. The Product Marketing Manager to help drive go-to-market excellence for our industry-leading Digital Asset Management (DAM) platform. You’ll bridge Product, Sales, and Marketing to transform complex capabilities into clear, compelling messaging that resonates with enterprise audiences. This role is ideal for a B2B SaaS marketer who thrives at the intersection of storytelling, data, and enablement — someone who can craft powerful messaging frameworks, execute product launches, and arm the sales team with the tools they need to win.
You Role at Orange Logic:
- Craft and refine compelling product messaging that clearly differentiates Orange Logic’s platform and communicates value across multiple industries and audiences
- Build and manage messaging frameworks that align product features to customer needs, personas, and verticals, ensuring clarity and consistency across all touchpoints
- Translate complex, technical concepts into accessible, engaging language that resonates with enterprise buyers and influences the sales cycle
- Partner cross-functionally with Product, Marketing, and Sales to plan and execute go-to-market campaigns for new product releases and feature launches
- Develop high-impact sales enablement tools — including pitch decks, one-pagers, competitive battlecards, and training content — that help sales teams win more deals
- Collaborate with Sales leadership to identify enablement gaps, refine messaging for different buyer stages, and improve sales confidence and conversion rates
- Define and measure launch success through key performance indicators (KPIs), analyzing results and iterating for continuous improvement
- Conduct in-depth market research and competitive analysis to uncover emerging trends, whitespace opportunities, and areas for differentiation
- Deliver strategic insights to leadership that inform go-to-market strategy, roadmap prioritization, and broader positioning decisions
- Collaborate with Customer Success and Product teams to capture the voice of the customer, shaping messaging and strategy around real-world feedback and use cases
- Champion a customer-centric mindset in every campaign, ensuring product stories reflect customer value and drive adoption
Ideal Qualifications:
- Obtained a bachelor degree
- 5+ years of product marketing experience, ideally within a sales-led growth environment.
- Proven track record supporting sales enablement and GTM initiatives.
- B2B SaaS experience required; DAM or related enterprise software experience strongly preferred.
- Demonstrated expertise in messaging development and value-based storytelling.
- Experience managing and executing product and feature launches.
- Strong written and verbal communication skills; able to distill complex concepts for executive and technical audiences.
- Experience with competitive analysis, market intelligence, and positioning strategy.
- Data-driven mindset with the ability to translate insights into action.
Perks of joining the team:
- Competitive compensation
- Medical, Dental & Vision Insurance
- Life & Disability Insurance
- 401(k) & Roth with 4% employer match (fully vested)
- 20 Days PTO
- 8 Weeks Parental Leave
- 8 Company Holidays
- Remote Work Environment
Compensation:
The target compensation for this position is $120,000 - 160,000 in most remote locations. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
How to get started:
If you're excited by meaningful challenges and want to build something that matters, we encourage you to apply!
Orange Logic is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all our employees.