Organization
Penske Media
Industry
Media Publishing, Live Events, and Entertainment
Headquarters
Los Angeles, CA
New York, NY
VP of Contents
Karl Walter
Real-Time Content Across Brands, Teams, and Events
PMC is home to 40 iconic media brands—including Variety, Billboard, and Rolling Stone—and produces over 300 live events annually. With 9 million assets in play and global teams working across brand silos, PMC faced growing challenges managing content velocity, team complexity, and user adoption. Approved content was hard to find, workflows were fragmented, and speed-to-publish was critical, especially for rapid-response events like the Golden Globes or ACM Awards.
This case study explores how PMC centralized its operations with Orange Logic’s DAM platform, creating brand-specific workspaces, real-time publishing pipelines, and role-based access for internal teams and external partners. The result: streamlined approvals, faster delivery, and a content system built for scale.
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