How GSK saved £6M annually by using the DAM platform to make data-driven decisions
Discover how GSK, a global biopharma leader, harnessed Orange Logic's DAM platform to transform data into actionable insights—driving smarter content strategies, optimizing investments, and saving millions annually.
Organization
GSK
Industry
Biopharmaceuticals
Headquarters
Brentford, UK
Global Brand Manager
Anna Morrison
GSK’s Challenge: Harnessing Data for Strategic Insights
Learn how GSK, a global biopharma leader, leveraged Orange Logic’s DAM platform to transform fragmented data into actionable insights—enabling teams to make smarter, data-driven decisions around marketing and content spend. By gaining visibility into asset performance, GSK optimized investments, eliminated inefficiencies, and saved €6 million annually.
GSK produces vast amounts of data across its corporate and commercial brands. However, without a centralized system to manage and interpret this information, teams struggled to connect insights. While some data was accessible, fragmented tools prevented them from seeing the full picture.
Lacking clear visibility into asset performance, content decision-making was often based on assumptions. Teams didn’t know which content engaged audiences or delivered ROI, leading to inefficiencies and missed opportunities.
To solve this, GSK needed a unified DAM solution to break down silos, simplify asset tracking, and enable data-driven investments. With Orange Logic’s DAM platform, they gained the clarity needed to optimize content strategies and drive measurable business impact.
The OrangeDAM Solution
By adopting Orange Logic’s DAM platform, GSK unlocked a new era of data-driven decision-making. The platform’s advanced reporting capabilities, integrated with Power BI, provided unparalleled insights into asset usage and impact, from downloads to channel-specific ROI.
Key Benefits:
- Data Integration: Unified reporting linked DAM metrics with agency and internal performance.
- Content Strategy Optimization: Identified patterns in asset usage to inform production and creative guidelines.
- Cost Savings: Streamlined production planning and reduced inefficiencies, saving $3M in six months.
Real-World Impact
Creativity:
- Tailored content styles based on utilization trends, pivoting from unpopular imagery to innovative concepts.
- Developed new tools, including illustrations, to address unmet needs in brand guidelines.
ROI and Planning:
- Mapped asset usage to agency and channel performance, enabling more efficient investments.
- Used download metrics to guide production planning, including demographic-specific casting.
