Learn how Breakthrough T1D unified branding with DAM

2-Jul-11-2025-04-49-17-0747-PM-1

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Organization
Breakthrough T1D
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Industry
Non-profit

Headquarters
Hangerstown, MD

Director of Marketing Operations
Arielle Cilaire

Breakthrough T1D’s bold rebrand unlocked a new way to work

When Breakthrough T1D reintroduced themselves to the world—changing their name from JDRF and reaffirming their mission to cure type 1 diabetes—they weren’t just updating a logo. They were streamlining how 29 chapters across the country tell their story, raise funds, and rally communities.

But behind the scenes, their marketing operations needed a reset. Legacy systems were slowing teams down. Over 1,200 templates cluttered their library, with manual workarounds and outdated tools making it hard to stay on-brand. Chapters were spending too much time creating assets and not enough time focusing on the work that moves their mission forward.

The team saw an opportunity: use the rebrand as a launchpad to modernize their asset management, give local teams more autonomy, and bring consistency to every touchpoint, from event flyers to sponsor materials.

The Solution

How Breakthrough T1D made it work:

Less time designing, more time fundraising
By dramatically reducing their template count and enabling on-brand edits, chapters now spend less time on admin and more time driving impact.

Right access, right roles
Chapters and volunteers only see the materials they need, while the national team maintains oversight and branding control through flexible permissions.

Rapid updates, fewer bottlenecks
The built-in InDesign integration means updates roll out fast—no more tracking down files or re-uploading dozens of versions.

Future-focused
Next up: a dedicated portal for corporate partners, where sponsors can securely upload and access approved materials—streamlining review and collaboration.

Impact that reaches further

Breakthrough T1D didn’t just rebrand. They rebuilt the way their teams work together. With fewer barriers and better tools, they’ve made it easier for every chapter to tell a powerful, unified story.

““It’s made a huge difference for our team and our chapters. We’re getting consistency and saving time—without adding barriers.”

— Arielle Cilaire, Director of Marketing Operations, Breakthrough T1D

Learn more:
See how modern DAM platforms help mission-driven teams focus on what matters most.