It’s easy to make a strong business case for digital preservation. Recent research has shown that transforming physical assets into digital archives can reduce companies’ costs by more than 20%.
Unfortunately, most traditional digital preservation systems are isolated from other tools and systems. They cut assets off from many of your workflows, making it less likely your organization will be able to easily retrieve, reuse, or leverage them for a larger variety of needs.
The right Digital Asset Management (DAM) solution, on the other hand, can uncover and unlock these assets for your entire organization, enabling teams to easily find and create the content they want — while reaching a wide range of users. A DAM platform can help your company tell the story of its evolution over the decades. That rich history can then inform how current and future marketing teams build your company’s voice and strategy.
A DAM system that can manage digital preservation offers all the functionality of a preservation tool while offering advanced, but easy-to-use digital asset management technology & components including:
Advanced Artificial Intelligence
Physically tagging, storing, and indexing assets within your digital asset management system is a key component of any preservation system, but a DAM platform goes beyond by leveraging Artificial Intelligence (AI). Intelligent features like facial recognition, auto-tagging, auto-captioning, and OCR (Optical Character Recognition) to “read” documents take assets and add depth with metadata. That metadata makes the assets easier to find, ultimately saving users hundreds of hours a year.
Sophisticated levels of permissions and access control
Misuse of assets, even if unintentional, can lead to costly and lengthy litigation that can harm your brand’s reputation. Small but important details, like ensuring everyone in a picture has approved the use of their image, are much easier to manage in a DAM platform, since it allows you to specify end dates for permissions and to grant users temporary access for a specified period of time.
Traditional digital preservation systems often offer a one-size-fits-all approach to permissions and access, meaning you may not be able to control user permissions on a granular level. A digital asset management platform on the other hand, can provide multi-level access permissions and even customizable permissions within a single collection.