How Tauck unified platforms to scale global storytelling
Discover how Tauck, a century-old leader in guided travel, transformed its digital asset operations with Orange Logic’s DAM platform, streamlining content access, empowering global teams, and elevating storytelling across 1,600 annual departures.
Organization
Tauck Tours
Industry
Travel and tourism
Headquarters
Wilton, CT
VP Brand Management
Michael Glavin
Tauck’s challenge: scaling storytelling across global teams
For a travel company built on experiences, showing, not just telling, makes all the difference. With thousands of tour departures, hundreds of directors, and growing international offerings, Tauck faced a critical challenge: how to manage, track, and share compelling imagery and video at scale.
Their previous DAM system was limited to a handful of users. Assets were scattered across 30+ systems, often inconsistently tagged. Tour directors and marketing teams couldn’t always access what they needed, slowing down workflows and risking brand inconsistency. The tools weren’t built for intuitive use or broad adoption.
Tauck needed a more powerful, scalable platform, something that could support their brand's visual storytelling, streamline collaboration, rights management, and simplify how assets were collected, approved, and shared across audiences.
The OrangeDAM Solution
With Orange Logic’s DAM platform, Tauck consolidated more than 30 legacy systems into a single source of truth—complete with user-specific visibility, intuitive tools, and scalable workflows that span from internal teams to traveling guests.
Key benefits:
Unified platform:
Brought video, imagery, documents, and even family photo archives into one secure, searchable system—with metadata consistency and intelligent tagging via facial recognition and OCR.
Broad access, smarter governance:
Expanded usage from a few power users to 800+ licenses, enabling tailored access for tour directors, creatives, and marketers, without compromising security.
Streamlined collaboration:
Created curated collections by product line, simplifying asset access for teams and ensuring consistency across destinations and campaigns.
Scalable content collection:
Integrated user-generated content with built-in legal consent tracking—so guests can share their stories while Tauck keeps rights management under control.
Real-World Impact
Storytelling at scale:
DAM now supports one of Tauck’s most valuable marketing assets—word-of-mouth. By making it easy to find and share rich media from past tours, the team can amplify referrals with engaging visuals that reflect real experiences.
Efficiency without complexity:
From legacy archives to current trip itineraries, teams now find what they need fast. The intuitive UI helps drive adoption, while tools like AI search help increase asset findability and reuse.
Support that supports:
Tauck left behind inconsistent service with their previous vendor. With Orange Logic, they've gained a partner, not just a platform. Quick resolutions and responsive help have made the transition smooth and rewarding.
“Orange Logic is just in a league of their own. It's another level, hands down. .”
— Michael Glavin, VP Brand Management, Tauck
Learn More: How DAM solutions can help transform your corporate archive into marketing opportunities.
