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Guide your organization into the next generation of Digital Asset Management platforms
Go beyond a simple asset repository to give your organization the latest personalization, automation, and omnichannel capabilities in a single enterprise content engine.
Copyright © 2025, Orange Logic
What is the Third Wave of DAM?
Digital Asset Management (DAM) platforms have evolved significantly over the past two decades, transitioning from a basic file storage solution to a vital control center for large enterprises. As businesses adapt to changing operational and communication landscapes, there is a unique opportunity for organizations to update their DAM systems to prepare for these transformations.
Companies aiming to enhance their online presence face a choice between outdated, clunky DAM systems from a decade ago or more contemporary alternatives that are efficient and competitive.
In this whitepaper, we provide a clear explanation as to how a suitable DAM system can empower businesses, help them thrive in this dynamic landscape, and emphasize DAM's fundamental role in shaping the future.
In this white paper, we'll cover:
- Moving beyond DAM software as a content hub
- DAM systems as the engine for customer experience
- Evolving towards the Third Wave of DAM