SAS UNIFIES EIGHT LEGACY SYSTEMS IN ONE DAM
Global analytics leader SAS consolidated eight legacy systems into one governed digital asset management platform, connecting global teams with approved, searchable content and streamlined workflows.
SAS is a global leader in data and AI, serving customers in more than 150 countries across banking, healthcare, government, retail, life sciences, and more. Marketing at that scale means content has to scale too. SAS’ marketing organization produces and manages a wide range of assets: stock and original photography, in-house and agency-produced graphics, stock and original video, audio files, product screenshots, and campaign collateral. Those assets are used, or require approval from, multiple teams beyond marketing: legal, HR, sales, communications, R&D, and even internal groups like SAS’ health center.
Katrina Powell, Marketing Manager, Digital Content & Delivery Technology, serves as product owner for the company’s digital asset management (DAM) platform, known internally as SAS DAM. Johnathan Eshleman, technical lead for SAS DAM, led much of the integration work. The DAM team also includes administrators Dieuwke Schack-Mulligen and Juan Quiroz, implementation project manager Elizabeth Elrod, and a group of volunteer reviewers who manage governance and metadata accuracy.
“If you multiply that [lack of findability and duplication] by all the different systems we have, all the different users in each system... it just led to inefficiencies over the years.”
— Katrina, Product Owner, SAS DAM
In 2023, SAS launched a DAM modernization initiative, evaluating several platforms before selecting Orange Logic as its enterprise foundation. The team soft-launched in fall 2024 and went fully live in April 2025, consolidating eight legacy systems into one governed source of truth for approved marketing assets.
Flexible, department-specific workspaces
Dedicated workspaces let teams like legal and design manage their own review queues, with every comment, rejection, and rationale documented in one visible thread.
A governed, permissions-based source of truth
Version control, standardized metadata, and full traceability ensure that only current, brand-approved assets circulate across the company.
Deep integrations across the MarTech ecosystem
SAS DAM now connects to 13 platforms, including image management, social media, sales, and video resources, replacing manual download-and-reupload cycles with a single click.
Metadata-driven automation and orchestration
Custom action buttons and Orange Logic automation workflows standardize ingestion, approvals, publishing, and distribution across every content type.
A hands-on implementation partnership
Weekly check-in calls and direct access to Orange Logic’s development team let SAS shape new functionality as needs surfaced.
“Just click a button and have that asset sent to two or three other systems, instead of uploading it to different platforms individually.”
— Katrina, Product Owner, SAS DAM
Flexibility wins departmental buy-in. SAS’s requirement that the DAM meet “almost every department need” is what made company-wide adoption possible.
Centralized approvals create an audit trail, not just a workflow. Shared workspaces gave SAS a permanent, visible record of why decisions were made.
Integrations turn a DAM into an operating system for content. Connections to other platforms carried metadata and assets automatically instead of by hand.
“We have been able to deliver on our goals of removing complexity, increasing efficiencies and improving insights with our new SAS DAM. The measurable results we’ve seen so far speak for themselves.”
— Michele Eggers, Vice President, Marketing, SAS
Pioneering excellence: Orange Logic gave SAS a single, governed source of truth that connects to the rest of its MarTech stack, from SAS Customer Intelligence 360 to external platforms.