- Integrating DAM with Product Lifecycle Management (PLM) connects product, packaging, and marketing content in a single lifecycle.
- For retail and CPG teams, that connection streamlines operations, reduces production risk, and makes marketing more efficient.
- Orange Logic and implementation partner ICP walk through the approach in this on-demand webinar.
In retail and CPG, getting products from ideation to market quickly is a strategic imperative. Product data, packaging files, and marketing content all have to move together, and every handoff between them is a chance for delays or errors.
This on-demand webinar, presented with implementation partner ICP, explores how integrating digital asset management (DAM) with Product Lifecycle Management (PLM) streamlines operations, reduces production risks, and enhances marketing efficiency.
Watch the Webinar
What Does the Webinar Cover?
The session looks at how the product, packaging, and marketing content lifecycles connect, and what changes when DAM and PLM work as one system instead of two. Topics include:
- Streamlining operations. Connect DAM and PLM so product and packaging content moves from concept to consumer without manual handoffs.
- Reducing production risk. Keep packaging and product content aligned throughout the lifecycle.
- Improving marketing efficiency. Give marketing teams approved product content as soon as it's ready for market.
Who Are the Presenters?
- Garrett Sayre, Account Executive, Orange Logic
- Tom Sloan, Digital Content Management Expert & Advisor, ICP
More On-Demand DAM Webinars
- How a DAM Fits into Your Marketing Tech Stack to Help You Scale Go-to-Market: Airbnb's Kristy Ramsammy on how DAM platforms integrate with evolving marketing tech stacks.
- Google's DAM & DRM Strategy: Implementing Digital Rights at an Enterprise Level: How Google implemented enterprise-level digital rights management in its DAM.
- 2025 Executive Forecast: C-Suite Panel on Transforming DAM Trends into Growth Strategies: An executive panel on practical strategies for getting more from your DAM platform.
- GSK's Journey to Data-Driven Decisions: How GSK's DAM streamlined asset discovery and informed creative decisions.
- Ravinia's Playbook for Seamless DAM Implementation: Vendor selection, implementation tips, and strategies for long-term success.
For more on keeping CPG products market-ready after launch, read The Product Launch Never Really Ends.
Interested in taking your product and content lifecycle management to the next level? Get started with Orange Logic.