AI agents are increasingly touching, transforming, and redistributing content. As they do, rights and authenticity data stop being a compliance footnote and become a real operational risk: the moment a customer, regulator, or AI system asks not just "do you have the rights to this?" but "can you prove this is what it claims to be?"

This session introduces a practical maturity model for digital rights management: six stages, from ad hoc "rights chaos" to fully governed, AI-ready content. The model is grounded in the market demand insights of featured guest Phyllis Davidson, VP, Principal Analyst at Forrester, and presented by Misti Vogt of Orange Logic. Annie Erdmann adds a practitioner and educator perspective on the day-to-day realities of governing rights, consent, and authenticity at scale; she leads digital asset management at Mayo Clinic and teaches as adjunct faculty at Rutgers University.

BONUS: Attendees leave with a practical self-assessment.