HOW PMC SCALES CONTENT OPS
Learn how PMC scales creative workflows across legendary brands and live events, and makes millions of assets accessible, approved, and on-brand.
PMC is home to 40 iconic media brands, including Variety, Billboard, and Rolling Stone, and produces over 300 live events annually. With 9 million assets in play and global teams working across brand silos, PMC faced growing challenges managing content velocity, team complexity, and user adoption. Approved content was hard to find, workflows were fragmented, and speed-to-publish was critical, especially for rapid-response events like the Golden Globes or ACM Awards.
PMC centralized its operations with Orange Logic’s DAM platform, creating brand-specific workspaces, real-time publishing pipelines, and role-based access for internal teams and external partners.
Streamlined approvals, faster delivery, and a content system built for scale.
Pioneering excellence: One DAM now supports access, approvals, and delivery across 40 brands and 300+ events a year.