IT teams need a DAM solution to securely manage files and file sharing, ultimately eliminating the questionable security of FTP servers or any third party file-sending solutions. They also need a DAM to control the storage cost of digital assets.
Marketers and Marketing Teams:
Marketing teams use a DAM to collaborate, share, and manage their brand consistently across their entire organization. With the best digital asset management software in their back pocket, they can easily create and distribute product marketing material, sales collateral, e-books, and more.
Sales and marketing alignment is easier when organizations use a DAM to access and manage the distribution of marketing material. With the power of mobile access and version control, a Sales team can confidently rely on the DAM to get latest resources to help them deliver a pitch.
Designers and Design Teams:
While there are many industries that have a need for digital asset management, we'eve provided some examples of industries that view DAM software as an essential tool for their business:
Photo and News Agencies:
Photo and news agencies use the best digital asset management software to license and manage their large digital media libraries. These agencies will leverage the sharing and licensing capabilities of a DAM to generate revenue from the media they own.
Creative agencies need the ability to link, group, and manage shared files with ease which is why so many creative agencies turn to digital asset management first. Creative agencies also leverage DAM a software's integration with Adobe to quickly edit and manage media. Their clients can benefit from the collaboration capabilities within a DAM to streamline their workflows and improve ROI through faster cycles of iteration.
Charity and Nonprofit:
Digital Asset Management is a key component to easily and securely provide universal global access to media. Organizations in the nonprofit sector want to stay focused on their mission and leveraging DAM software is the best way to do it.
The financial sector relies on the best digital asset management provider to offer a secure and controlled environment with advanced features such as; audit logs, secure authentication with SSO, Active Directory, or LDAP, and user permission control.
Government and Education:
Museums and Performing Arts:
Museums exist to showcase timeless art and history, and the performing arts share their creations with the world. Digital asset management software is there to help archivists and preservationists organize their rich media history within a secure, easy to search database.
Technology / Software:
Technology and sofware companies leverage a DAM solution across their organization. Teams from the entire enterprise can use the collaboration, workflow, and request capabilities of digital asset management to streamline the organization.
Travel and Hospitality:
This industry is using DAM software to manage everything from marketing material to internal documents. Version control within the DAM coupled with asset embedding functionality will help keep organizations in this industry always up to date.