Make content flow from creative brief to every channel
Orange Logic provides the configurable content orchestration platform. ICP brings the content operations expertise that turns the platform into an adopted, governed, and continuously improving way of working.
Together, Orange Logic and ICP connect how content is requested, created, reviewed, approved, managed, enriched, localized, distributed, and optimized. The result is a connected content operation that helps companies move faster, reuse more, reduce risk, and create greater value from every asset.
Partner type: Solution Partner
Positioning: Global content operations, DAM implementation, adoption, and managed services partner
Primary capabilities: Content orchestration strategy, Orange Logic configuration, DAM migration, metadata and taxonomy, creative operations, digital shelf, adoption, AI-enabled workflows, managed content services, and application support
Geography: Americas and EMEA
How Orange Logic and ICP work together
Orange Logic unifies digital assets, metadata, workflows, approvals, rights, integrations, delivery, and AI within one governed content orchestration platform. The platform connects tools, teams, and processes across the content lifecycle while adapting as new users, workflows, and use cases are introduced. ICP helps companies turn that platform capability into an effective content operating model. Our teams work across Creative Operations, Content Management & Logistics, and Digital Shelf. We connect the technology with the people, processes, metadata, governance, and day-to-day services required to make content flow confidently from creation to every destination.
The relationship is differentiated by what happens after implementation. ICP can help configure and launch Orange Logic, drive adoption across global teams, curate and govern the content library, support users, monitor the connected ecosystem, and continuously improve the platform as business needs change. Orange Logic provides the system of orchestration. ICP helps companies make that system work every day.
Companies working with Orange Logic and ICP can:
One connected model for making, managing, and delivering content
Many DAM programs focus primarily on storing and retrieving finished assets. ICP connects Orange Logic with the wider content lifecycle. Our capabilities span creative planning and production, DAM, metadata, content curation, product content, digital shelf, distribution, and ongoing operations. This allows companies to coordinate how content is made, how it is governed, and how it reaches customers through one connected operating model.
Customer outcome: Fewer gaps between creative work, content management, and market activation.
Designed by people who understand daily DAM operations
ICP is not limited to advising on or deploying content technology. Our specialists also work inside content operations, managing metadata, taxonomy, content quality, governance, user support, and platform adoption. That operational experience informs how we configure Orange Logic. Decisions are based on what administrators, contributors, marketers, agencies, and content teams need to do every day—not only what appears correct in a solution design.
Customer outcome: A more practical Orange Logic environment that remains usable and governable after launch.
Configuration first
ICP prioritizes Orange Logic configuration and native platform capabilities before introducing unnecessary technical overhead. Our implementation approach begins with clean data models, governance rules, permission structures, metadata, workflows, interfaces, AI capabilities, and integrations. Configuration-first delivery reduces technical debt, simplifies future upgrades, and makes the platform easier to manage over time.
Customer outcome: A maintainable platform that can evolve with the company.
Adoption is part of the solution—not a post-launch activity
A DAM only creates value when people understand it, trust it, and use it consistently. ICP builds adoption into the Orange Logic program through stakeholder engagement, governance, workflow alignment, communications, role-based training, user support, feedback, and performance measurement. Our approach treats technology change as people change and establishes the roles and operating rhythms needed for sustained success.
Customer outcome: Higher user confidence, stronger business ownership, and greater return on the Orange Logic investment.
The relationship continues after go-live
Many implementation partners leave when the platform launches. ICP can remain engaged to run and improve the content operation. Our managed content specialists can ingest and curate assets, maintain metadata and taxonomy, perform quality checks, support users, reinforce governance, and identify opportunities for reuse and automation. Our application managed services can also maintain configurations, support integrations, manage enhancements, monitor platform health, and help teams adopt new capabilities.
Customer outcome: Orange Logic continues to improve instead of gradually losing quality, adoption, or relevance.
Global delivery with specialist attention
ICP combines international delivery with focused content operations expertise. Our global hubs include Atlanta, London, Rotterdam, Mexico City, Mumbai, and Shanghai.
Customer outcome: Shared global standards supported by regional knowledge, time-zone coverage, and local-market execution.
ICP assesses how content, metadata, work, and decisions move across teams, agencies, systems, markets, and channels. Our strategy services can include:
ICP’s DAM maturity model evaluates people, process, and technology rather than assessing the platform in isolation.
Customer outcome: A focused Orange Logic roadmap tied to measurable business and operational priorities.
ICP configures Orange Logic around the company’s content, users, workflows, governance, permissions, and connected ecosystem. Services can include:
Our teams focus first on high-value use cases that can demonstrate visible results and build momentum for broader adoption.
Customer outcome: An Orange Logic environment designed around how teams actually create, manage, govern, and activate content.
ICP helps companies move assets and metadata into Orange Logic while improving the quality of the resulting library. Services can include:
Customer outcome: A cleaner Orange Logic launch with trusted assets, more consistent metadata, and less inherited clutter.
ICP establishes the structures that make content easier to find, understand, govern, and reuse. Our specialists can support:
ICP designs taxonomies around purpose, users, search behavior, and reuse rather than applying a single structure to every content collection.
Customer outcome: Faster discovery, safer reuse, stronger governance, and a more dependable foundation for automation and AI.
ICP helps connect the work completed before an asset enters the DAM with the work that follows after approval. Services can include:
ICP’s Creative Operations practice spans assessment, workflow improvement, technology configuration, adoption, production, adaptation, and content delivery.
Customer outcome: A faster and more visible path from creative request to approved, reusable content.
ICP helps connect Orange Logic assets with the product information and channel requirements that drive the digital shelf. Services can include:
ICP’s Digital Shelf practice covers strategy, implementation, adoption, operation, syndication, and performance analysis across product content ecosystems.
Customer outcome: Faster product activation and more consistent product experiences across retailers, marketplaces, and owned channels.
Orange Logic and ICP are particularly well suited for companies that: