Scale content operations with a strategic cloud foundation
Orange Logic and Amazon Web Services (AWS) help companies manage, orchestrate, protect, and activate enterprise content through a secure, scalable cloud platform.
Orange Logic brings digital asset management, media asset management, content orchestration, rights management, workflow automation, content delivery, and agentic AI into one governed environment. AWS provides the global cloud infrastructure and services that help Orange Logic scale storage, processing, media workflows, AI, security, and content delivery as customer requirements grow.
Partner type: Strategic Technology Partner
Positioning: Strategic cloud, AI, industry, marketplace, and go-to-market partner
Geography: Global
AWS Competencies: Media & Entertainment, Consumer Goods, and Nonprofit
How Orange Logic and AWS work together
Orange Logic is deployed on AWS to give companies a configurable enterprise platform for managing content from creation through archive and activation.
Our partnership connects Orange Logic capabilities across digital assets, metadata, projects, workflows, approvals, rights, AI, storage, processing, and delivery with AWS cloud services designed for performance, scalability, security, and resilience.
Together, Orange Logic and AWS help companies:
Orange Logic is available as a SaaS offering deployed on AWS through AWS Marketplace, providing companies with another route to purchase and manage the platform.
Companies working with Orange Logic and AWS can:
A strategic partnership
AWS is not simply another connector in the Orange Logic marketplace. AWS provides the cloud foundation supporting Orange Logic storage, processing, media transformation, AI, security, and delivery. Orange Logic applies those services within a governed enterprise content platform that business, creative, media, marketing, archive, and technology teams can use every day.
Customer outcome: Companies gain a unified content platform supported by globally scalable cloud infrastructure.
Content orchestration backed by cloud scale
Orange Logic coordinates assets, metadata, workflows, approvals, rights, systems, delivery channels, and AI across the content lifecycle. AWS helps provide the underlying capacity to store content, execute workflows, process large media files, scale compute resources, and deliver content globally. Orange Logic’s AWS architecture uses services including Amazon S3, S3 Glacier, Amazon EC2, AWS Lambda, AWS Elemental MediaConvert, Amazon CloudFront, and Amazon GuardDuty.
Customer outcome: Content operations can grow across departments and use cases without requiring companies to manage the supporting cloud infrastructure themselves.
AWS-validated industry expertise
Orange Logic holds AWS Competencies for Media & Entertainment, Consumer Goods, and Nonprofit. AWS Competencies are awarded to partners that demonstrate technical expertise and proven customer success through AWS validation. AWS describes these specializations as requiring rigorous technical assessments and customer evidence.
Customer outcome: Companies can select a content platform whose AWS expertise has been evaluated against industry and technical requirements.
DAM, MAM, and media supply chain on one foundation
Orange Logic combines enterprise DAM with MAM capabilities for video ingest, proxies, review, transcoding, metadata, rights, production collaboration, archive, and distribution. AWS supports the infrastructure and media-processing services required to handle demanding workloads. AWS defines its Media & Entertainment Competency around areas including broadcast, content production, direct-to-consumer distribution, data and analytics, and media supply chain and archive.
Customer outcome: Media companies can connect content management, production, archive, processing, and delivery through one governed operating environment.
Consumer content from creation to digital activation
Consumer goods companies manage high volumes of product imagery, packaging, campaign content, video, retailer assets, localized variants, and digital commerce materials. Orange Logic coordinates those assets and workflows while AWS provides the cloud foundation needed to scale processing, storage, AI, and distribution. Orange Logic was recognized by AWS within the Consumer Goods Competency’s Marketing category in July 2026.
AWS positions Consumer Goods Competency partners around six transformation areas, including Marketing, Supply Chain, Manufacturing, Product Development, Unified Commerce, and IT and Digital Transformation.
Customer outcome: Consumer goods companies can accelerate product and campaign activation while improving governance, reuse, and brand consistency.
AI connected to trusted enterprise content
Orange Logic applies AI within the context of governed assets, metadata, permissions, rights, workflows, and business rules. Amazon Bedrock can support generative AI and foundation-model use cases without requiring customers to manage the underlying model infrastructure. Orange Logic can use AWS AI capabilities for search, enrichment, automation, and agent-assisted content operations while maintaining human review and governance where required.
Customer outcome: Companies can move from disconnected AI experiments to governed AI workflows operating on trusted enterprise content.
Procurement through AWS Marketplace
Orange Logic is listed in AWS Marketplace as an enterprise DAM and MAM SaaS offering deployed on AWS. The listing supports private offers for companies that want pricing and contract terms aligned with their requirements.
Customer outcome: Eligible companies can simplify procurement, use established cloud purchasing processes, and align Orange Logic with broader AWS investments.
Orange Logic and AWS are particularly well suited for companies that: