AVP

HOW ORANGE LOGIC AND AVP WORK TOGETHER

Build a DAM program around your people and business goals

AVP helps customers translate business priorities and user needs into an effective Orange Logic digital asset management (DAM) program. Its consultants connect strategy, configuration, metadata, migration, and adoption so teams can confidently find and use the content they need.

Orange Logic provides the configurable platform. AVP helps customers define how people, processes, governance, and technology work together to deliver value from launch through expansion.

CUSTOMER OUTCOMES WITH AVP AND ORANGE LOGIC

AVP helps customers:

• Find and reuse content faster through metadata, taxonomy, and navigation aligned with how users search.
• Launch with clear priorities through defined scope, prepared assets, and coordinated rollout plans.
• Build confident users with tested experiences, practical training, and onboarding.
• Strengthen content governance through clear ownership, permissions, and usage standards.
• Prioritize useful automation by evaluating AI opportunities against user needs, metadata readiness, and accuracy.

WHY COMPANIES CHOOSE AVP FOR ORANGE LOGIC

A defined DAM operating model: AVP connects purpose, people, governance, technology, processes, measurement, and continuous improvement to guide decisions beyond implementation.

User research informs delivery: Discovery and usability testing help shape search, navigation, workflows, and training around everyday tasks.

Metadata connects strategy with usability: AVP designs information structures that help people find relevant content and understand its context.

Practical AI evaluation: AVP combines use-case planning, metadata assessment, and tested prototypes to identify automation worth implementing.

WHAT AVP DELIVERS FOR ORANGE LOGIC CUSTOMERS

DAM strategy and roadmap
Align stakeholders on business goals, priority use cases, resources, and measures of success to guide investment and rollout.

Orange Logic configuration and implementation
Translate requirements into metadata structures, user groups, permissions, navigation, and workflows, with testing before launch.

Metadata, taxonomy, and discoverability
Assess existing information, develop consistent terminology, and establish tagging standards that make content easier to locate and reuse.

Asset preparation and migration
Plan content transfers, map assets and metadata, and test ingests to support an organized transition into Orange Logic.

Governance and operating model design
Define responsibilities, standards, access rules, and decision-making practices that support consistent content management.

WHO AVP + ORANGE LOGIC IS BEST SUITED FOR

Teams that are:

• Implementing Orange Logic and seeking coordinated strategy, configuration, and adoption support.
• Consolidating asset collections with varied metadata and user requirements.
• Expanding DAM across departments with different content needs.
• Establishing governance, ownership, and measures of business value.
• Preparing content and processes for AI-assisted discovery and automation.

SERVICES

Strategize is a service that will help you articulate a compelling vision, align on priorities, identify key actions based on our DAM Operational Model, and define a concrete plan that ignites change and ensures lasting wins.

TESTIMONIALS

“AVP is the partner every platform provider hopes for. Their ability to translate complex needs into actionable solutions ensures implementation projects run seamlessly, resulting in delighted customers who are ready to embrace the full value of our platform. Working with AVP means delivering not just a DAM system, but a successful, scalable capability.”

Misti Vogt, SVP of Engagement, Orange Logic

OUR TEAM

Chris Lacinak, CEO (LinkedIn)