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Orange Builder  /  By Orange Logic

From a napkin sketch to a working brand site in 10 minutes.

Orange Builder brings AI-native creation to brand sites, portals and microsites. Start from a napkin sketch, a PDF or a Figma file, and shape it through conversation, automatically built to your brand guidelines.

Watch it build Book a demo
A napkin sketch of a brand site next to the finished site Orange Builder built from it in 10 minutes

Live webinar  /  Wednesday, October 7, 2026  /  11am ET

Join us for an early look at Orange Builder

We'll show it in action, share the thinking behind what we've built, and explore what it could mean for teams already using Orange Logic and the partners who support them.

  • How to turn existing guidelines, designs and ideas into working brand experiences in minutes
  • How to create and refine pages through conversation, without building every page by hand
  • How to build directly from the governed assets already in your DAM
Misti VogtSVP Engagement
Jim CavedoVP Global Solutions
Sarah SedlachekSr. Product Marketing Manager

Save my spot

Most portal tools need human set-up.
Orange Builder's agent does the building.

With most portal tools, someone assembles the pages by hand in an editor. Orange Builder builds from the guidelines and assets you already govern in Orange Logic, and your team decides what goes live.

Brand sites / Partner portals / Press rooms / Campaign microsites

01  /  Start with what you have

Even a napkin
sketch works.

Your brand guidelines already exist, in a PDF, a Figma file or a creative brief. The first idea for a site often starts on a napkin or a whiteboard. Hand any of them over, or just describe what you need. The agent reads it, works out what to build and builds it.

  • Photos of sketches: napkins, whiteboards, notebook pages
  • PDFs, including creative briefs and unformatted content
  • Figma designs and existing pages
  • Plain-language requests, including which assets to use

02  /  Pages in minutes

Your design needs a new component?
It builds one.

The agent builds a finished, responsive page in minutes. When the design calls for a component that doesn't exist yet, it builds that too, so your site looks like your brand instead of a template.

  • New blocks created whenever the design needs them
  • Repeated patterns turned into reusable blocks
  • Builds run on Orange Logic servers, several at once. Start one and walk away.

03  /  Change it by asking

Change one color.
Every page follows.

Your brand site keeps up with your brand. Ask for a new page on photography rules, a darker orange or a header that stays in place as people scroll. The agent works out where the change belongs, applies it everywhere it should and checks the result before you review it.

  • Changes land at the right level, such as the shared header, so one request updates every page it affects
  • An automated check on desktop, tablet and mobile after every change

04  /  Built from your DAM

Every asset,
straight from your DAM.

Orange Builder lives inside Orange Logic. The logos, images and files on every page are the governed assets already in your DAM, so there's no second copy for anyone to keep track of.

  • The agent finds the right assets in your DAM, or you pick them yourself
  • Images optimized for the page
  • Reuses the DAM asset that matches one in your Figma design
  • New assets created along the way are saved back to the DAM

AI does the building.
You decide what goes live.

Your team reviews, adjusts and publishes. Designers, brand leads and IT keep the controls they expect.

  • Nothing publishes on its own

    Nothing goes live until someone on your team publishes it.

  • A full visual editor

    Adjust content, layout, spacing, type, color, navigation and page order yourself.

  • Personal staging

    Each editor works in a personal staging copy, and several people can work on the same site.

  • Version history

    Go back to an earlier version whenever you need to.

A Leader in The Forrester Wave™: Digital Asset Management Systems, Q1 2026

Read the report

Orange Builder FAQs

Can it run our corporate website?

No. Orange Builder is for brand sites, portals, microsites and other experiences built from your DAM content. Your corporate site stays on your CMS.

Will it match our design?

The agent builds from your design and creates the blocks it needs. Designers can adjust any detail in the editor, down to spacing.

Does it really do all the work?

It does the building. Your team reviews, adjusts and decides what goes live.

Won't AI put us off-brand?

It builds from your guidelines and your DAM assets, uses shared values for color, type and spacing, and nothing publishes without a person.

What happens to our existing Orange Logic brand portal?

The agent can rebuild it in Orange Builder, so your team reviews and refines instead of starting over. Your account team will walk you through the plan.

Does AI run every time someone opens a page?

No. AI works while you build. Visitors see the finished page.

Show it your brand.
It builds the rest.

Bring a napkin sketch, a PDF or a Figma file. We'll show you Orange Builder on your own brand.

Watch it build

Book a demo