For Lionsgate, managing global marketing content starts with a simple requirement: teams and partners need to know where final, approved content lives and be able to find it when they need it.
That was a major driver behind Lionsgate’s move to Orange Logic.
The company consolidated final marketing assets from seven separate storage locations into one centralized platform, establishing Orange Logic as the system of record for approved content across Motion Picture and Television marketing, publicity, global products, international distribution, and other teams. More than 800 global partners also use the environment to access production-ready Lionsgate content.
As Jacob Robinson, Manager of Business Operations, Integration Services for Lionsgate’s Motion Picture Group, explained in our recent customer story: “Everyone knows, if it is in Orange Logic, it is ready to use.”
[Read the press release: Lionsgate expands its use of Orange Logic with Comcast Technology Solutions]
Now Lionsgate is taking the next step: making the video within that environment easier to understand and find.
Video presents a specific challenge for media and entertainment teams.
A single title can generate trailers, teasers, interviews, clips, promotional footage, localized versions, and countless derivatives. Traditional metadata provides important information about those assets, but it cannot always capture everything contained within the video itself.
Lionsgate is expanding its Orange Logic environment with video intelligence from Comcast Technology Solutions (CTS).
Orange Logic and CTS have been working together to bring richer video metadata into the DAM environment. The integration can support semantic discovery, automated metadata enrichment using visual labels and transcription, and content fingerprinting to help identify duplicate or related assets.
As Bart Spriester, Senior Vice President and General Manager of Streaming, Broadcast, & Advertising for Comcast Technology Solutions, explains: “Lionsgate is demonstrating what becomes possible when those detailed insights are connected with the contextual information in Orange Logic, creating new ways for teams to search and explore their content.”
For Lionsgate, this extends work already underway around metadata.
When the company implemented Orange Logic, the team loaded title-level metadata that could cascade across related assets. That gave teams a more consistent way to search by information such as title, actor, character, producer, or production company.
Video intelligence adds more information from the content itself, giving teams additional ways to search and work with large video libraries.
Orange Logic and Comcast Technology Solutions first announced their partnership in 2025, focused on helping media organizations make large video libraries easier to search and use.
That work has continued as both companies spend more time with media teams managing increasingly large archives.
Most recently at IBC 2026, Orange Logic’s Ben Colenso joined Paul Claussen of Comcast Technology Solutions for a discussion on Mining Business Value from Deep Archives. The session looked at how richer metadata and better archive intelligence can help media organizations get more use from content they already own.
Lionsgate is a practical example of that work.
The company has already consolidated systems, improved metadata, connected workflows through APIs, and given internal teams and external partners one place to access approved content.
The work with CTS adds another layer of information to that existing environment.
Large content operations rarely need another place to store or search for content.
The harder problem is connecting content, metadata, permissions, workflows, and the systems teams already use.
That has been an important part of Lionsgate’s approach with Orange Logic. Instead of treating the DAM as an isolated repository, the team has connected it to other systems and workflows across the business.
The CTS integration follows the same approach.
Information generated from video can become part of the broader asset record in Orange Logic, alongside the metadata, permissions, and workflows Lionsgate already manages there.
For teams working across large video libraries, that can mean less manual tagging, better ways to surface relevant footage, and more opportunities to reuse content that may otherwise be difficult to find.
Lionsgate’s content operation has evolved over time.
The company first created a trusted system of record for final and approved marketing content. It then connected that environment to the systems and partners involved in moving content across the business.
Now it is adding more intelligence to the video within that environment.
For media organizations managing growing libraries, that is increasingly important. The value of an archive depends not only on what it contains, but on how easily teams can find and use what is already there.
See how Lionsgate built its global marketing content foundation with Orange Logic.
[Read the Lionsgate customer story]
Learn more about the Orange Logic and Comcast Technology Solutions integration.
[Explore the integration]
Read the full announcement from Orange Logic, Lionsgate, and Comcast Technology Solutions.
[Read the press release]