Find out how one of the world’s largest travel sites juggles 20 million assets across four separate subdivisions.
Travel & Leisure
The U.S.-based travel app started as a small space-sharing app. By 2016, it was an international enterprise with offices all over the world, with whole homes or apartments offered by nearly 3 million different hosts.
That growth necessitated hiring more employees—sometimes 20 or more a day.
As the brand continued its rapid expansion, it began to offer new products. In 2018, it introduced three new segments and planned full-scale launches for each.
Each product under the organization’s umbrella uses thousands of assets, including images from photo shoots, videos, and more. In addition, the enterprise has an active marketing team that needs more images, videos, and graphics for ads and other promotions.
The travel site wanted a searchable archive that would hold professional photos, finalized videos, and design files for its branding and various products.
In addition, the organization wanted to create a central source of truth for their brand assets—a single location that would let the press and company team members find the site’s distinctive colors, logos, and approved promotional images.
Because the organization was rapidly growing and developing new products, they needed a tool that would allow them to upload and manage the volume of assets required to bring those new segments to market.
Before Cortex, the team had a media uploader, but it wasn’t robust enough to handle the number of files the team needed to upload. “We wanted to do hundreds of professional video and photo shoots around the world,” their DAM manager said. After the shoots, photographers and videographers would need a central location for uploading assets, much of which included large RAW files.
In addition to the number of assets, the travel site was also working with hundreds of locations, and needed a system that would allow photographers, video editors, and artists to share their work with the site from anywhere in the world.
Once they had uploaded the files, they would need to add metadata, so creative and media teams could find them. When the DAM manager talked to the engineers ramping up a new product he found they were struggling with the scope. “They're talking about tens of thousands or hundreds of thousands of images they want to look through. Because where they were living, it wasn't conducive to looking through or searching for them.”
“You can push Cortex over and over again, and it can always scale. I don't think we could have done what we did over the past few years without that.”
Digital Asset Management Lead
Though the travel app already had invested in Cortex, their new products changed the scope of the DAM.
At first the DAM team was only responsible for the launch of one product, but given how successfully Cortex was able to negotiate the volume of uploads, they were brought on to manage assets for other products as well. Before long, they were working with the creative and marketing department and the policy and communications department, as well as the various products the site offers. Cortex let them:
When activity was at its peak, the travel site was able to upload 90,000 images a day to Cortex, allowing them to coordinate product launches with teams all over the world.
The number of assets in Cortex and the number of users accessing it has only grown with time.
Right now, Cortex holds more than 20 million assets in total for the organization, split between six separate groups. It integrates with the programs used by photographers, videographers, and the marketing team.
The system has had more than 15,000 users, all of whom could log in to upload, download, review, and edit assets. The workflow is set up to allow more than 1000 shoots per week, globally.